SBDC Success Story: Falconer Electronics
September 5, 2019
Falconer Electronics, a manufacturer of ground straps, commercial power strips and wire harness assemblies founded in 1985 in Falconer, New York, experienced robust sales growth since engaging with the Small Business Development Center (SBDC) at Jamestown Community College (JCC). To provide a snapshot of the powerful impact that the SBDC marketing plan delivered to Falconer Electronics, website traffic increased by 1000% from November 2017 through Jan 2019. The results have been truly amazing. “This new website traffic has opened doors that previously never existed for Falconer Electronics” according to Founder and President Roger Hall. In addition, the staff at Falconer Electronics increased by 9 full time employees in that time frame as well. These new employees are a direct result from the impact of working with the SBDC team.
In 2016, the SBDC at JCC invited Falconer Electronics to participate in an exciting Social Media Marketing initiative. Partnering with the SBDC to implement a new internet marketing strategy was a welcomed opportunity. At that time, Falconer Electronics was struggling with figuring out digital marketing and obtaining new customers. The SBDC also supported Falconer Electronics with hiring a Social Media Intern provided by JCC. Bringing in a talented student intern served as a valuable resource while implementing this new internet marketing plan.
Since August of 2018, Falconer Electronics has received over 130 qualified leads from new potential customers. These new leads either submit product CAD drawings or a Request for Quote (RFQ) directly through the company website.
In addition, due to the drastic increase in website traffic, Falconer Electronics decided to create their own proprietary software that allows customers to receive an instant quote or estimate.
The Instant Ground Strap QuoteBuilder: https://falconerelectronics.com/instant-ground-strap-quote/
The Wire Harness Estimator: https://falconerelectronics.com/wire-harness-assembly/
Each software program has been a tremendous success for Falconer Electronics. These new software tools generate leads that come from engineers, new product developers and product procurement specialists. Numerous Fortune 500 companies and publicly traded companies as well as mid-tier manufacturers and OEM’s now contact Falconer Electronics on a consistent basis.
The SBDC Internet marketing program also provided an avenue to market finished goods direct to end users on the Falconer Electronics website. Once the SBDC marketing initiative was complete, Falconer Electronics gained the knowledge and confidence to create an eCommerce store.
“Without the assistance from the SBDC Social Media Marketing Initiative, this sheer quantity of new customer engagement would have never taken place,” says Hall. “We not only have converted dozens of these leads into paying customers, we are now also seeing repeat orders from customers.”
Selling finished goods was new to Falconer Electronics since they served the market strictly as a custom manufacturer dating back to 1985. The company is now also selling their Ground Straps and Commercial Power Strips on Amazon.
According to President Roger Hall, “the SBDC at JCC is an invaluable resource for our local business community.”
Click here to view the article on the SBDC website: SBDC Success Story: Falconer Electronics