Wiring Harness News: Falconer Electronics

The team at Falconer Electronics is extremely excited to announce that we made the front page of the most recent Wiring Harness News! 

If you are a Wire Harness fanatic like we are and you subscribe to the Wiring Harness News, you will find this article front & center on the latest issue. 

Click here to view: 

Streamlining Inbound Marketing:

Falconer Electronics Develops In-house Quote Tool



Below includes the text of the article: 

Streamlining Inbound Marketing:

Falconer Electronics Develops In-house Quote Tool

Falconer Electronics has been a successful manufacturer of custom Wire Harnesses and Ground Straps since 1985. Yet, like many companies in the contract manufacturing arena, attracting new customers who fit their core competency became a challenge. As Roger Hall, Founder and President of Falconer Electronics explained, “There is a tendency to try to be everything to everybody. Someone knocks on your door, you respond, and you end up chasing things that aren’t really in your wheelhouse.” By embracing eCommerce and Inbound Marketing strategies, however, the company is changing this tendency, and focusing on its core strengths.

“To start, we decided to make an investment in creating two robust software tools to help streamline the purchasing process for our customers,” Roger revealed. The Ground Strap Quote Builder and the Wire Harness Estimator were created as a result. Because of the simplicity of their design, and the relative few inputs for configuration, the Ground Strap Quote Builder was an easier task. “Customers input data regarding specific requirements, and then receive a near-instant email quote on those customizations. The entire five-step process is simple and takes about 60 seconds or less,” he outlined. The five inputs are: RoHS compliance (yes/no), width and length of braided wire, A and B side terminal selection, terminal orientation (selection from seven illustrations), and finally, the specific quality needed. The Quote Builder includes video instruction with each step.

The Wire Harness Estimator works in a similar fashion, but as Roger advised, “Due to the near infinite number of variables in building a wire harness assembly, this tool provides an estimate only.” The tool allows the customer to enter their wire harness assembly information which includes adding actual manufacturer part numbers into the program. Once complete, the user receives an estimate instantly via email. “This creates immediate engagement with the customer,” he elaborated, “which typically converts to a Request for Quote soon after.”

According to Roger, the tool works great for new customers who want to compare prices with their current vendors. In addition, new product developers, engineers and those in purchasing who need a ballpark price promptly, find the Wire Harness Estimator extremely helpful. The development experience has been helpful to Falconer as well. “By creating these tools, it’s really helped us narrow down what we do and given us a more concise focus,” he continued.

“As a wire harness or ground strap assembly manufacturer, you don’t have a proprietary product per se,” Falconer Electronics eCommerce Consultant Curt Anderson suggested, “but you have a proprietary process.” He refers to what they are doing with these tools as, “scaling your proprietary process,” and he added that, this fall, Falconer will piggyback with some marketing firms to do workshops with other companies in their area. “In the workshops, we’ll be exploring how these tools help create a sales funnel to narrow focus so that you’re not chasing leads or product lines that aren’t a good fit.”

Curt explained Falconer is really trying to change the old school, back and forth, quote process. He sincerely hopes their efforts are a beacon for others. “Our goal is to encourage other U.S. contract manufacturers to embrace eCommerce strategies, as well as explore offering an online quoting tool to help reduce the cumbersome RFQ process.” He is convinced that allowing customers to make an easy and efficient buying decision lends to a healthy competitive advantage. “Especially as we all work together to strengthen the foothold of USA Made products in this highly competitive global market,” he concluded.

If you would like to see the tools in action, visit the Falconer Electronics website at, or email [email protected] [email protected]

Wire Harness Estimator

Determining the cost of a new Wire Harness Assembly just became a whole lot easier thanks to some hard work and innovation. Falconer Electronics, Inc., (FEI) a wire harness manufacturer since 1985, proudly announces the new online FEI Wire Harness Estimator ( 

Introducing the FEI Wire Harness Estimator

What is a Wire Harness Estimator? 

The brand new online FEI Wire Harness Estimator allows buyers, product designers, and engineers the ability to enter the specs of a wire harness assembly quickly and easily.  This straightforward approach eliminates the need to wait days or weeks for pricing out your wire harness. 

Fast & Easy to Use 

The Wire Harness Estimator delivers an estimated cost of your wire harness assembly within seconds of submission directly to your email. Utilize the simplistic step by step process as you select each item required in your assembly.

You can select your wire type, wire gauge, wire color, wire length, the number of individual wires, and wire terminals. 

Looking for additional connectors or other items not on the list? No problem! All you need to do is enter the manufacturer part number and the estimator adds that item to the estimate. 

Lastly, you can finalize your estimate with any add ons such as a spiral wrap, expandable sleeving, wire ties, and heat shrink. Wire labels and label flags can also be added. 

No Commitments – No Obligation 

The only requirement is entering your name and email address. You will instantly receive an email with the estimate. 

No commitments – no obligation. 

The estimate does NOT represent a formal quote. This is an outstanding opportunity to provide a short cut for you to capture an estimate or a ball park price for your new wire harness assembly. 

For detailed pricing on quantity breaks or a formal quote, you are welcome to submit a drawing and a request for proposal. A team member from Falconer Electronics will contact you with an actual quote fitting your timeline and quantity needed. 

You can call 716-665-4176 or email [email protected] with any questions to walk through the process. 

No minimums required and we welcome customers of all sizes. 

Thank you so much for reading this post. We invite your constructive feedback on how the Wire Harness Estimator can help your business. 

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