There are times when an American business is the supplier of products in other countries. When working with a foreign company there can be some difficulty with achieving the final outcome. A few of the issues that can arise are the misunderstanding of what is needed, instructing for installation, and the difficulty of repairing products once they have left the U.S.
Communication Issues in Doing Business
Sometimes when working with other countries there is a large communication gap. Whether the communication is happening through emails or even over the phone there can be a lack in the understanding. These communication barriers can prevent the American company from fully understanding the needs of the foreign company.
They can also cost the foreign company more money on materials. This can happen if they don’t know how to ask for what they need. Sometimes in these cases the American company may make assumptions based off of older models of the product. However, if those assumptions are incorrect the entire product could be wasted. It can be difficult to bridge the gap of communication and can cause a lot of extra time and money.
Another issue that can go along with that of communication is the problem of giving installation instructions. If there is a gap in communication there is also a large chance that there will be difficulties instructing the foreign country how to install the product. If the instructions get lost or translated incorrectly the foreign business will have a difficult time using the product.
When there is an issue with instructions there is often a need for a representative from the American company to go to the foreign location. Depending on the distance away from the American business this travel can have a high cost. Traveling will also take up valuable time that could be used to work on other projects. Instructional issues can all be traced back to the main issue of communication. Both companies would be able to achieve all the stages of the production if there were no communication gaps.
Another issue that can come from communication issues is damage. Some damage may occur during installation. If the foreign company is not accustomed to working with a product and they attempt repairs the situation could be made worse. It is difficult to troubleshoot a problem when you are not in physical proximity to it.
Repairs for goods damaged in shipping will be something that can’t be planned for. If there are damaged pieces that no longer work in the product they need replaced. There is no guarantee that the receiving company would be able to preform these tasks or have the product line in house to change out broken pieces. This can be a difficult situation to fix with the manufacturer being in a different country.
Communication, Installation, and Repair issues are problems that can happen when doing business outside of America. Communication is the basis for the other two issues. When there is a language difference it is difficult for everyone to understand solutions to problems.