Posts

Direct

Options for Selling “Manufacturer Direct”…..to NOT Consider

"Manufacturer Direct"! It certainly has a nice ring to it, right? As a manufacturer looking to diversify, many exciting options exist for you to consider.  Especially when it comes to selling direct to end-users or consumers.  However,…

Blogging Reduces that “Social Distance” Between You and Your Customers

Randy McNeely, who owns the title "Kindness Champion" and also serves as the executive producer of "The Kindness Hunters" TV Show recently shared this thought, "I prefer not to use the phrase 'social distance'. As social creatures, we are 'physically…

Applying The Theory of Constraints to Your eCommerce Strategy

In a previous post, we discussed the classic business book, “The Goal” which shares a fascinating story describing the powerful results utilizing the Theory of Constraints. The Theory of Constraints applies to the practice of uncovering…
Webpression

You Have Only One Chance to Make an Outstanding First Webpression

You have only one chance to make an outstanding first Webpression.  Wait, what is Webpression? So glad you asked. Webpression is defined as "The judgment one makes when viewing a website for the first time". Actually, I just made that up. Well…

 3 Step Approach To Scaling eCommerce for Manufacturers

Scaling eCommerce for the first time can be daunting. Intimidating. Frustrating. However, it doesn't need to be that way. Once you have made the outstanding decision to jump into the eCommerce arena, it's now time to roll up your sleeves and…
Manufacturing Marketing World

Falconer Electronics Presenting at Manufacturing Marketing World 2019

The team at Falconer Electronics is absolutely thrilled to be invited to present at Manufacturing Marketing World 2019.  Manufacturing Marketing World 2019 offers a dynamic program on Inbound Marketing strategies for manufacturers.  Click…

Blog Topics for Manufacturers

Blog topics? What blog topics do customers actually want to read?  If you are considering blogging, where do you actually start? How do you select content and ideas to blog about?  In addition, does blogging really help a business?  More…
glowing keyboard

WordPress Blogging Guide for Manufacturers: Getting Green in Readability and SEO

The History of Blogging The internet has been around since the 80's. However, blogging was first established in the mid 90's. The term "blog" wasn't recognized back then. Due to this, the first "blog" was a personal homepage of a college…