Posts

Digitalization Sprint

Double Down on Your Digitalization Sprint for 2021

Are you stretching out for your Digitalization Sprint?  Your role as a manufacturing  expert allows you to exhaust your energy and passion with making goods as efficiently, effectively and profitably as possible. You have outstanding systems…

OHIO MEP (CIFT) eCommerce Workshop Featuring Falconer Electronics

The Ohio MEP (CIFT) teamed up with B2Btail.com to offer an exciting eCommerce virtual workshop for manufacturers which features a case study with Falconer Electronics.  CIFT, the Center for Innovative Food Technology is part of the vibrant…
Alibaba Digital Sprint

Falconer Electronics Featured in Alibaba’s Digital Sprint Webinar Series for Manufacturers

Alibaba Group is hosting a free seminar, the Digital Sprint. This program targets US based small as well as medium (SMB) size manufacturers in November and December to wrap up 2020.  The lecture series has been named Digitization Sprint For…
Forbes

Falconer Electronics eCommerce Partner B2Btail Featured in Forbes

Congratulations to our eCommerce Partner, B2Btail who was recently featured in Forbes magazine. We couldn't be more proud! The article in Forbes discusses the book, "Stop Being the Best Kept Secret" which showcases Falconer Electronics as a…

Capitalizing on eCommerce for the Holidays

Due to the pandemic, US layoffs remain high and many people are dependent on government aid, relying on unemployment, or getting help from family and friends to pay for everyday expenses. Given the upheaval of 2020, one would expect the rest…
Manufacturing Marketing World

Manufacturing Marketing World is Dedicated to Helping Manufacturers Grow

The mission at Manufacturing Marketing World is to provide education to manufacturers that helps them reach more prospects, as well as generate more sales. Through day long conferences, and webinars, MMW is dedicated to helping manufacturers…
Manufacturers Digitizing

US Manufacturers Digitizing at Twice the Rate of Other Businesses

Alibaba.com, the B2B business unit of Alibaba Group, announced the results of its Alibaba.com U.S. B2B Small and Medium Business (SMB) Survey and launched a new Digitization Sprint for U.S. SMB manufacturers digitizing – a traditionally analog…
York SBDC

York SBDC (NYC) Features Falconer Electronics in eCommerce Workshop

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The York SBDC teamed up with the the Merchant Association (MARLS NYC) to offer an exciting eCommerce workshop featuring Falconer Electronics.  The eCommerce workshop takes place Tuesday October 20 at 7:30 est.  Click here to learn more…
Core Strengths

Focus on Your Core Strengths for Your Keyword Strategy

Focusing on your core strengths for your keyword strategy plays a critical role in executing a successful eCommerce strategy.  Especially since targeting your core strengths allows you to better market and brand your business by beating the…

eCommerce Allows You to Test Market New Products & Ideas (Cheaply)

Another powerful benefit available with embracing eCommerce for manufacturers: eCommerce allows you the opportunity to explore the market by testing new products and ideas.  In other words, eCommerce enables you to create your very own R &…
SBA eCommerce Boot Camp

Buffalo SBA eCommerce Boot Camp Webinar Series Continues on Sept 24

The Buffalo SBA has teamed up with the Buffalo SBDC and the Jamestown SBDC to offer the SBA eCommerce Boot Camp for Small Business.  This exciting webinar on eCommerce Strategies concludes on September 22 at 10:00 EST with the last step of…
SBA eCommerce Boot Camp

Buffalo SBA eCommerce Webinar Featuring Falconer Electronics

The Buffalo SBA has teamed up with the Buffalo SBDC and the Jamestown SBDC to offer the eCommerce Boot Camp for Small Business.  This exciting webinar on eCommerce Strategies takes place on September 15 at 10:00 EST which features a case study…
Alaska MEP

Alaska MEP eCommerce Webinar Featuring Falconer Electronics

The Alaska MEP (Manufacturing Extension Partnership) offers this exciting webinar on eCommerce Strategies for Manufacturers on September 9 at 5:00 est which features a case study with Falconer Electronics.  Click here to learn more about the…
Ohio SBDC

Ohio SBDC eCommerce Webinar Featuring Falconer Electronics

The Ohio SBDC at Miami University offers this exciting webinar on eCommerce Strategies for Small Businesses on Friday, August 28 at 10:00am which features a case study with Falconer Electronics.  With a new sense of urgency for entrepreneurs…
FuzeHub

FuzeHub: Dedicated to Helping New York State’s Manufacturing Industry

Exciting news! New York manufacturers now have another incredible resource to turn to for guidance and assistance: FuzeHub.  FuzeHub is a not-for-profit organization that connects New York’s small and mid-sized manufacturing companies to…

Mohawk Valley SBDC eCommerce Webinar Featuring Falconer Electronics

The Mohawk Valley SBDC offers a virtual eCommerce workshop on August 5 at 10:30 which features a case study with Falconer Electronics.  With a new sense of urgency for entrepreneurs to create a strong digital presence, please join us for a…

Niagara SBDC eCommerce Webinar Featuring Falconer Electronics

Are you longing to travel somewhere fun as well as exciting? How about a little escape on a day trip to Niagara Falls with the Niagara SBDC?!?!  Doesn’t that sound AWESOME?!?! Well...Even if you cannot physically travel there... Please…

Captain Your Ship! eCommerce Helps You Stay in Your Wheelhouse 

Another tremendous benefit for manufacturers embracing eCommerce: eCommerce allows you to stay in your wheelhouse.  As a manufacturer, ever find yourself stumbling out of your wheelhouse?  Drifting down a path that falls outside of your…
Proprietary Process

Hey Manufacturer, Let’s Scale Your Proprietary Process with eCommerce

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Scale Your Proprietary Process! How?  With eCommerce.  Let's discuss further.  eCommerce Answers the Call Yes indeed, eCommerce allows you to Scale Your Proprietary Process. However, before we discuss eCommerce, let's take a look…
menu

Hey Manufacturer, What’s on Your Menu? Perhaps a Plate of eCommerce?

As a manufacturer, what is on your menu? What is your specialty? You know, your signature dish. In other words, what are you known for that customers eagerly line up to get a taste? For many manufacturers, this may come as a loaded question. As…
No Receivables

No Receivables: Manufacturing eCommerce Strategies Benefits Cash Flow

One of my absolute favorites on the list of eCommerce Benefits: No Receivables!  Well, truth be told, trying to pick a favorite eCommerce benefit is like trying to pick a favorite child.  However, can you imagine a life with NO receivables?  Sounds…

Eliminate the Cumbersome RFQ Process with eCommerce

Another key ingredient on the list of eCommerce Benefits for manufacturers includes cutting down or even eliminating the cumbersome Request-for-Quote (RFQ) process.  Especially since going through the RFQ process is a huge expense to your…

Applying The Theory of Constraints to Your eCommerce Strategy

In a previous post, we discussed the classic business book, “The Goal” which shares a fascinating story describing the powerful results utilizing the Theory of Constraints. The Theory of Constraints applies to the practice of uncovering…

Like It or Not, Your Website is Your 24 Hours a Day Sales Rep

Like it or not, your company website is your 24 hours a day, 7 days a week sales rep.  With that in mind, if your website is not an absolute top priority or even worse, an afterthought, an extremely important question to ask yourself:  WHY? Your…
Webpression

You Have Only One Chance to Make an Outstanding First Webpression

You have only one chance to make an outstanding first Webpression.  Wait, what is Webpression? So glad you asked. Webpression is defined as "The judgment one makes when viewing a website for the first time". Actually, I just made that up. Well…
Get in the Game

A Minimum Viable Product Helps You “Get in the Game” 

Sometimes you need to leave the sideline and just "GET IN THE GAME!" A Minimum Viable Product helps you do just that.  It offers an incredibly powerful strategy to help you "Get in the Game". Quickly and efficiently.  Even when not fully…

Case Study: Converting a Proprietary Process into an eCommerce Product Line

Converting a proprietary process into an eCommerce product line has certainly served as a game changer for Falconer Electronics.  As a custom manufacturer (aka Job Shop), life can be extremely challenging.  A custom manufacturer makes products…

Two Options for Custom Manufacturers Implementing eCommerce

Manufacturers Implementing eCommerce. Actually sounds quite interesting, right? An "old-school" traditional business taking on new technology. Well, eCommerce isn't really new anymore. It's an active part of our daily lives now. At least…

 3 Step Approach To Scaling eCommerce for Manufacturers

Scaling eCommerce for the first time can be daunting. Intimidating. Frustrating. However, it doesn't need to be that way. Once you have made the outstanding decision to jump into the eCommerce arena, it's now time to roll up your sleeves and…
Change

19 Tips for Curing “I Hate Change” (Plus a Healthy Dose of eCommerce)

"It is not necessary to change. Survival is not mandatory." ~ W. Edwards Deming - 20th Century Global Quality Expert   That's a powerful quote and also a scary thought as well.  Do you hate change? On the other hand, maybe you…

Top 13 Reasons Why Manufacturers Struggle with eCommerce

Why do some Manufacturers Struggle with eCommerce?  Struggle in the sense of wondering where to even start. Additionally, struggling with the question if eCommerce will actually provide a return for their business.  As the saying goes,…

Dying to Enter the eCommerce Graveyard: Please Don’t Be Next

"Here lies a once great company that millions of consumers loved and adored which is now being laid to rest." - Tombstone of a once great company found in the eCommerce Graveyard. The brick and mortar “Retail Apocalypse” is upon us and…