This past year has been extremely exciting for our company. Falconer Electronics recently joined the eCommerce party going on at Amazon.
Why did we join the party?
Due to popular demand from our eCommerce store, we decided to take the plunge and place our Ground Straps on Amazon.
However, to take a step back, let’s take a look at the path we took leading up to adding our Ground Straps on Amazon.
In particular, demonstrating how a custom manufacturer converts a proprietary process into a proprietary product.
Proprietary Process into a Proprietary Product
We found out first hand, when an “old school” manufacturer tackles change by embracing new technology, dynamic results follow.
In this case, converting our proprietary process of manufacturing ground straps into a proprietary product line, created a new focus for our company.
Especially since offering our Ground Straps on the Falconer Electronics website opened new doors that we had no idea existed.
First, we took a product that we manufacturer thousands upon thousands for OEM’s (original equipment manufacturers).
It just made perfect sense to turn this proprietary process into a proprietary product.
Everything was in place.
For example, we had the tools, equipment and resources.
Additionally, our team possesses the experience, skills and knowledge.
Furthermore, solid relationships with vendors certainly helps with pricing and product availability.
Most importantly, all systems exist to continue scaling production on our Braided Ground Straps.
As a result, Amazon seemed like the next logical step.
Ground Straps on Amazon
What is the first thing that comes to mind when you hear the word Amazon?
Twenty years ago, you might have said a mighty river. A rain forest. Possibly, a natural wonder of the world.
Today, your first thoughts when you hear the word Amazon most likely include convenience, an endless selection, free shipping and of course, a smiling box at your door step.
With that in mind, the gargantuan success of Amazon.com might also make it a natural wonder of the world. Just by the sheer size of the company and the enormously high level of success.
Consider this: According to Statista, Amazon surpasses 2 billion clicks per month. Yes, BILLION!
That is insane!
Amazon serves as an incredible American entrepreneurial success story from its humble beginnings when it launched as one of the first eCommerce bookstores to the behemoth it is today.
With $.51 of every eCommerce dollar going to Amazon, it made perfect sense (and cents) for us to create a presence on Amazon.
We launched our Amazon store with 24 different types of Braided Ground Straps.
The variety includes a mixture of 1/4″ and 1/2″ connectors:
4″, 8″, 12″, 20″
- Tinned Copper
- 10 Gauge AWG
- 53 Amps
- Flat Width 1/2″
4″, 8″, 12″ 20″
- Tinned Copper
- 14 Gauge AWG
- 32 Amps
- Flat Width 1/4″
Benefits of Ground Straps from Falconer Electronics include:
- Made in USA
- Tinned copper
- Solder dipped ends
- Heavy Duty
- Manufacturing Ground Straps Since 1985
Wrapping It Up
Thank you for stopping by to check out this post.
Below includes helpful information about Wire Harness Assemblies:
- Instant Wire Harness Estimate
- Wire Harness Manufacturing Terms, Tools, and Tips of the Trade
- Wiring Harness Assembly: The Official Resource Guide
Also, for more information on Ground Straps, please click these helpful links: