Tag Archive for: #B2BMarketing

Hey Manufacturer, Let’s Scale Your Proprietary Process with eCommerce
American Manufacturing, B2B MarketingScale Your Proprietary Process!
How?
With eCommerce.
Let's discuss further.
eCommerce Answers the CallYes indeed, eCommerce allows you to Scale Your Proprietary Process.
However, before we discuss eCommerce, let's take a look…

Metal Mafia + Above the Fray = Manufacturing eCommerce Success
B2B MarketingMetal Mafia + Above the Fray = Manufacturing eCommerce Success.
As a manufacturer, taking the plunge into eCommerce brings many challenges as well as lots of possible stress. Partnering with the RIGHT eCommerce firm plays a critical role…

Falconer Electronics Featured in University of Nebraska MEP LinkedIn Workshop
B2B Marketing, Company NewsThe University of Nebraska MEP (Manufacturing Extension Partnership) offers an exciting LinkedIn workshop on Thursday January 28th at 10:00 EST.
Click here to register for the LinkedIn workshop.
Are you taking full advantage of the possibilities…

IMEC Offers eCommerce Workshop Featuring Falconer Electronics
B2B Marketing, Company NewsIMEC, the Illinois MEP (Manufacturing Extension Partnership), teamed up with B2Btail.com to offer an exciting eCommerce virtual workshop for manufacturers which features a case study with Falconer Electronics.
Click here for registration: DRIVE…

OHIO MEP (CIFT) eCommerce Workshop Featuring Falconer Electronics
B2B MarketingThe Ohio MEP (CIFT) teamed up with B2Btail.com to offer an exciting eCommerce virtual workshop for manufacturers which features a case study with Falconer Electronics.
CIFT, the Center for Innovative Food Technology is part of the vibrant…

Univ. of Nebraska MEP eCommerce Workshop Featuring Falconer Electronics
B2B MarketingThe University of Nebraska MEP and B2Btail teamed up to present the "Manufacturing eCommerce Success" workshop which features Falconer Electronics as a case study.
This exciting program takes place on Thursday November 5th at 10:00 est.
Click…

Focus on Your Core Strengths for Your Keyword Strategy
B2B MarketingFocusing on your core strengths for your keyword strategy plays a critical role in executing a successful eCommerce strategy.
Especially since targeting your core strengths allows you to better market and brand your business by beating the…

eCommerce Allows You to Test Market New Products & Ideas (Cheaply)
B2B MarketingAnother powerful benefit available with embracing eCommerce for manufacturers: eCommerce allows you the opportunity to explore the market by testing new products and ideas.In other words, eCommerce enables you to create your very own R &…

8 Steps to Conquer the “Job Shop Challenge” with eCommerce
B2B MarketingAre you a custom manufacturer or contract manufacturer? Otherwise, known as a job shop.
Well, most custom manufacturers find great difficulty conquering the "Job Shop Challenge".
What exactly is this particular "Job Shop Challenge" that…

Ohio SBDC eCommerce Webinar Featuring Falconer Electronics
Company NewsThe Ohio SBDC at Miami University offers this exciting webinar on eCommerce Strategies for Small Businesses on Friday, August 28 at 10:00am which features a case study with Falconer Electronics.
With a new sense of urgency for entrepreneurs…

GET REAL Marketing for Manufacturers with MFG Out Loud
B2B MarketingGuess what? There is a new Sheriff in town amongst the world of podcasts for manufacturers. MFG Out Loud!
Actually, I should say, sheriffs. Allison DeFord and Ray Ziganto are the Hosts with the Mosts!
This outstanding podcast targets those…

Captain Your Ship! eCommerce Helps You Stay in Your Wheelhouse
B2B MarketingAnother tremendous benefit for manufacturers embracing eCommerce: eCommerce allows you to stay in your wheelhouse.As a manufacturer, ever find yourself stumbling out of your wheelhouse?Drifting down a path that falls outside of your…

Another Incredible eCommerce Benefit: No Major Capital Expenditures
B2B MarketingAnother incredible benefit that comes with embracing eCommerce for manufacturers: No major capital expenditures.
For the record, I am CHEAP. Extremely cheap.
Feel free to ask my wife, friends, family or even my 140 LB Rottweiler.
Actually,…

Hey Manufacturer, What’s on Your Menu? Perhaps a Plate of eCommerce?
B2B MarketingAs a manufacturer, what is on your menu?What is your specialty? You know, your signature dish.In other words, what are you known for that customers eagerly line up to get a taste?For many manufacturers, this may come as a loaded…

No Receivables: Manufacturing eCommerce Strategies Benefits Cash Flow
B2B MarketingOne of my absolute favorites on the list of eCommerce Benefits: No Receivables!
Well, truth be told, trying to pick a favorite eCommerce benefit is like trying to pick a favorite child.
However, can you imagine a life with NO receivables?
Sounds…

Applying The Theory of Constraints to Your eCommerce Strategy
B2B MarketingIn a previous post, we discussed the classic business book, “The Goal” which shares a fascinating story describing the powerful results utilizing the Theory of Constraints.
The Theory of Constraints applies to the practice of uncovering…

You Have Only One Chance to Make an Outstanding First Webpression
B2B MarketingYou have only one chance to make an outstanding first Webpression.
Wait, what is Webpression?
So glad you asked.
Webpression is defined as "The judgment one makes when viewing a website for the first time".
Actually, I just made that up.
Well…

Two Options for Custom Manufacturers Implementing eCommerce
B2B MarketingManufacturers Implementing eCommerce. Actually sounds quite interesting, right?An "old-school" traditional business taking on new technology.Well, eCommerce isn't really new anymore.It's an active part of our daily lives now. At…

3 Step Approach To Scaling eCommerce for Manufacturers
B2B MarketingScaling eCommerce for the first time can be daunting. Intimidating. Frustrating.
However, it doesn't need to be that way.
Once you have made the outstanding decision to jump into the eCommerce arena, it's now time to roll up your sleeves and…

Podcast Recommendations for the Entrepreneur in You
B2B MarketingIsn't it amazing how podcast mania has taken off?It seems like there is a podcast for virtually any subject that has a following of some type.Listening to a dynamic podcast while performing a brain-free task certainly provides tremendous…

Falconer Electronics Presenting at Manufacturing Marketing World 2019
B2B Marketing
The team at Falconer Electronics is absolutely thrilled to be invited to present at Manufacturing Marketing World 2019.
Manufacturing Marketing World 2019 offers a dynamic program on Inbound Marketing strategies for manufacturers.
Click…

The SBDC Recognizes Falconer Electronics
B2B MarketingOur team is completely honored to be recognized by the Small Business Development Center (SBDC) at JCC.
We extend a huge thank you for all of their help!
SBDC Success Story: Falconer Electronics September…

Blog Topics for Manufacturers
B2B MarketingBlog topics? What blog topics do customers actually want to read?
If you are considering blogging, where do you actually start?
How do you select content and ideas to blog about?
In addition, does blogging really help a business?
More…

Blogging Benefits for Manufacturers
American Manufacturing, B2B MarketingDoes blogging really work for manufacturers? In particular, for custom manufacturers? Are blogging benefits really worth the time and investment?
Common questions that manufacturers ask when considering a blog strategy:Will blogging…

Ask Dennis Brown: Dynamic Entrepreneur & LinkedIn Expert
B2B MarketingOur team at Falconer Electronics attended a LinkedIn workshop at a local community college presented by LinkedIn expert, Dennis Brown. We were completely blown away by his dynamic presentation.
The knowledge, experience as well as creative…

Social Media: How LinkedIn Can Help Your Business
B2B MarketingLinkedIn: The Social Media for Business
When businesses begin to talk about social media their first thought is usually of LinkedIn. Why is this? Due to its professional nature businesses hold it in a higher regard than other social media.…