Tag Archive for: #B2BMarketing

Manufacturing eCommerce Success

Metal Mafia + Above the Fray = Manufacturing eCommerce Success

Metal Mafia + Above the Fray = Manufacturing eCommerce Success.  As a manufacturer, taking the plunge into eCommerce brings many challenges as well as lots of possible stress. Partnering with the RIGHT eCommerce firm plays a critical role…
University of Nebraska MEP

Falconer Electronics Featured in University of Nebraska MEP LinkedIn Workshop

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The University of Nebraska MEP (Manufacturing Extension Partnership) offers an exciting LinkedIn workshop on Thursday January 28th at 10:00 EST.    Click here to register for the LinkedIn workshop. Are you taking full advantage of the possibilities…
IMEC

IMEC Offers eCommerce Workshop Featuring Falconer Electronics

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IMEC, the Illinois MEP (Manufacturing Extension Partnership), teamed up with B2Btail.com to offer an exciting eCommerce virtual workshop for manufacturers which features a case study with Falconer Electronics.  Click here for registration: DRIVE…

OHIO MEP (CIFT) eCommerce Workshop Featuring Falconer Electronics

The Ohio MEP (CIFT) teamed up with B2Btail.com to offer an exciting eCommerce virtual workshop for manufacturers which features a case study with Falconer Electronics.  CIFT, the Center for Innovative Food Technology is part of the vibrant…

Univ. of Nebraska MEP eCommerce Workshop Featuring Falconer Electronics

The University of Nebraska MEP and B2Btail teamed up to present the "Manufacturing eCommerce Success" workshop which features Falconer Electronics as a case study.  This exciting program takes place on Thursday November 5th at 10:00 est.  Click…
Core Strengths

Focus on Your Core Strengths for Your Keyword Strategy

Focusing on your core strengths for your keyword strategy plays a critical role in executing a successful eCommerce strategy.  Especially since targeting your core strengths allows you to better market and brand your business by beating the…

eCommerce Allows You to Test Market New Products & Ideas (Cheaply)

Another powerful benefit available with embracing eCommerce for manufacturers: eCommerce allows you the opportunity to explore the market by testing new products and ideas.In other words, eCommerce enables you to create your very own R &…
Job Shop

8 Steps to Conquer the “Job Shop Challenge” with eCommerce

Are you a custom manufacturer or contract manufacturer? Otherwise, known as a job shop.  Well, most custom manufacturers find great difficulty conquering the "Job Shop Challenge".  What exactly is this particular "Job Shop Challenge" that…
Ohio SBDC

Ohio SBDC eCommerce Webinar Featuring Falconer Electronics

The Ohio SBDC at Miami University offers this exciting webinar on eCommerce Strategies for Small Businesses on Friday, August 28 at 10:00am which features a case study with Falconer Electronics.  With a new sense of urgency for entrepreneurs…
MFG Out Loud

GET REAL Marketing for Manufacturers with MFG Out Loud

Guess what? There is a new Sheriff in town amongst the world of podcasts for manufacturers. MFG Out Loud!  Actually, I should say, sheriffs. Allison DeFord and Ray Ziganto are the Hosts with the Mosts!  This outstanding podcast targets those…

Captain Your Ship! eCommerce Helps You Stay in Your Wheelhouse 

Another tremendous benefit for manufacturers embracing eCommerce: eCommerce allows you to stay in your wheelhouse.As a manufacturer, ever find yourself stumbling out of your wheelhouse?Drifting down a path that falls outside of your…
Proprietary Process

Hey Manufacturer, Let’s Scale Your Proprietary Process with eCommerce

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Scale Your Proprietary Process! How?  With eCommerce.  Let's discuss further.  eCommerce Answers the CallYes indeed, eCommerce allows you to Scale Your Proprietary Process. However, before we discuss eCommerce, let's take a look…
capital-expenditures

Another Incredible eCommerce Benefit: No Major Capital Expenditures

Another incredible benefit that comes with embracing eCommerce for manufacturers: No major capital expenditures.  For the record, I am CHEAP. Extremely cheap.  Feel free to ask my wife, friends, family or even my 140 LB Rottweiler.  Actually,…
menu

Hey Manufacturer, What’s on Your Menu? Perhaps a Plate of eCommerce?

As a manufacturer, what is on your menu?What is your specialty? You know, your signature dish.In other words, what are you known for that customers eagerly line up to get a taste?For many manufacturers, this may come as a loaded…
No Receivables

No Receivables: Manufacturing eCommerce Strategies Benefits Cash Flow

One of my absolute favorites on the list of eCommerce Benefits: No Receivables!  Well, truth be told, trying to pick a favorite eCommerce benefit is like trying to pick a favorite child.  However, can you imagine a life with NO receivables?  Sounds…

Applying The Theory of Constraints to Your eCommerce Strategy

In a previous post, we discussed the classic business book, “The Goal” which shares a fascinating story describing the powerful results utilizing the Theory of Constraints. The Theory of Constraints applies to the practice of uncovering…
Webpression

You Have Only One Chance to Make an Outstanding First Webpression

You have only one chance to make an outstanding first Webpression.  Wait, what is Webpression? So glad you asked. Webpression is defined as "The judgment one makes when viewing a website for the first time". Actually, I just made that up. Well…

Two Options for Custom Manufacturers Implementing eCommerce

Manufacturers Implementing eCommerce. Actually sounds quite interesting, right?An "old-school" traditional business taking on new technology.Well, eCommerce isn't really new anymore.It's an active part of our daily lives now. At…

 3 Step Approach To Scaling eCommerce for Manufacturers

Scaling eCommerce for the first time can be daunting. Intimidating. Frustrating. However, it doesn't need to be that way. Once you have made the outstanding decision to jump into the eCommerce arena, it's now time to roll up your sleeves and…
podcast

Podcast Recommendations for the Entrepreneur in You

Isn't it amazing how podcast mania has taken off?It seems like there is a podcast for virtually any subject that has a following of some type.Listening to a dynamic podcast while performing a brain-free task certainly provides tremendous…
Manufacturing Marketing World

Falconer Electronics Presenting at Manufacturing Marketing World 2019

The team at Falconer Electronics is absolutely thrilled to be invited to present at Manufacturing Marketing World 2019.  Manufacturing Marketing World 2019 offers a dynamic program on Inbound Marketing strategies for manufacturers.  Click…

The SBDC Recognizes Falconer Electronics

Our team is completely honored to be recognized by the Small Business Development Center (SBDC) at JCC.    We extend a huge thank you for all of their help!    SBDC Success Story: Falconer Electronics September…

Blog Topics for Manufacturers

Blog topics? What blog topics do customers actually want to read?  If you are considering blogging, where do you actually start? How do you select content and ideas to blog about?  In addition, does blogging really help a business?  More…

Blogging Benefits for Manufacturers

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Does blogging really work for manufacturers? In particular, for custom manufacturers? Are blogging benefits really worth the time and investment?   Common questions that manufacturers ask when considering a blog strategy:Will blogging…
Dennis Brown

Ask Dennis Brown: Dynamic Entrepreneur & LinkedIn Expert

Our team at Falconer Electronics attended a LinkedIn workshop at a local community college presented by LinkedIn expert, Dennis Brown. We were completely blown away by his dynamic presentation. The knowledge, experience as well as creative…
LinkedIn logo

Social Media: How LinkedIn Can Help Your Business

LinkedIn: The Social Media for Business When businesses begin to talk about social media their first thought is usually of LinkedIn. Why is this? Due to its professional nature businesses hold it in a higher regard than other social media.…