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Does blogging really work for manufacturers? In particular, for custom manufacturers? Are blogging benefits really worth the time and investment?

Common questions that manufacturers ask when considering a blog strategy:

  • Will blogging help increase our search rankings?
  • Does blogging actually help increase traffic?
  • As a manufacturer what topics should we even type about?
  • Will anyone have interest in what we blog about?

These are all excellent questions as well as legitimate concerns.

Actually, blogging just sounds like a lot of work with few rewards, right?

Blogging Benefits & Results Blogging Benefits

Well, thanks to blogging and focusing on internet marketing strategies, our company has realized dramatic results.

First, our website traffic increased nearly 1000% from November 2017 compared to November 2018.

For example, our month over month search traffic increase from September 2018 compared to October 2018 hit 54%.

In addition, traffic jumped from September 2018 to November 2018 nearly 100%.

That is a big victory for a small business like ours.

Of course, we still have a LONG way to go. No champagne popping at this point.

Second, search rankings for our keywords continue to progress extremely well.

Third, companies have started sharing our posts on social media as well as using our links.

Lastly, blogging has opened new doors and created exciting connections for our team.

For more information on blogging for manufacturers:

Blogging Benefits: Follow the ProsBlogging Benefits

We credit this dramatic traffic increase from closely following internet marketing experts such as:

Protocol 80 also provides fantastic content to help manufacturers with blogging:

Following these experts created a solid game plan with our marketing efforts. Why reinvent the wheel while proven strategies already exist?

What to Blog About?

Helping our customers is our primary goal.

As a manufacturer, making top quality products as well as delivering on time are key components to success.

Yet, it goes so much deeper than just quality and delivering on time.

Building healthy relationships is critical.

Delivering a deep commitment to helping customers increases profitability.

We work closely with many customers on new product development. This list includes brand new start ups as well as businesses with decades of history.

Those conversations with new product development frequently include, “How do we market the product?”

We consider ourselves a partner or extension of our customers.

We relish engaging in conversations on internet marketing strategies with our customers.

Especially when a new strategy or tactic works extremely well.

It’s great when we share ideas or show a new specific approach that generates increased traffic.

So, this year we started blogging about online B2B Marketing strategies.

Several posts included:

In addition, product informational posts include:

Our team works diligently to deliver value to our customers.

This includes our desire to provide valuable content.

Wrapping It Up

Thank for reading our post on Blogging Benefits for Manufacturers.

Lastly, let’s get social! We would love to connect with you on FacebookTwitterGoogle+, and LinkedIn.

 

 

 

 

 

Dennis Brown

Our team at Falconer Electronics attended a LinkedIn workshop at a local community college presented by LinkedIn expert, Dennis Brown. We were completely blown away by his dynamic presentation.

The knowledge, experience as well as creative LinkedIn strategies that Dennis shares are invaluable.

In addition, Dennis delivers with a deep passion for success. He is also a fierce competitor who loves to see his clients achieve their goals.

Dennis Knows Entrepreneurship

Dennis Brown

He not only talks the talk, Dennis also walks the walk.

Dennis has built 3 multi-million dollar companies throughout his illustrious career. Most noteworthy, one company has been ranked 7 times on the coveted Inc. Magazine Inc. 500/5000 Fastest Growing Company List.

As a an aggressive and seasoned entrepreneur, Dennis Brown relates extremely well with his clients.

Above all, he understands the challenges and demands required with entrepreneurship including the daily struggles and constant fires that need attention.

As Nike founder Phil Knight likes to say, “For an entrepreneur, every day is a crisis.

Unfortunately, most entrepreneurs relate to that comment.

Due to the daily demands of entrepreneurship, efficiency of time management is absolutely critical.

Especially since there are no competitive advantages with time. We all have the same 24 hours in a day.

That’s what makes LinkedIn such an important resource for entrepreneurs.

LinkedIn serves as an unprecedented tool of networking efficiency.

Dennis discovered the power of networking and engaging with customers on LinkedIn many years ago.

Ironically he uncovered this gem as a social media skeptic.

Yet, once Dennis started engaging, connecting and actually closing prospects on LinkedIn, he became hooked.

As a result, through years of executing successful LinkedIn strategies while building his own business, Dennis now shares his expertise with others.

Ask Dennis Brown About LinkedIn

So, how is your LinkedIn profile? Are you active on LinkedIn and taking full advantage of the amazing benefits that LinkedIn offers?

Still need help with hitting your goals? Dennis Brown can help you out.

Connect with Dennis Brown LinkedIn 

First of all, check out his LinkedIn profile and connect with Dennis here: https://www.linkedin.com/in/askdennisbrown/

AskDennisBrown.com

Check out Dennis Brown’s website (AskDennisBrown.com) which serves as an outstanding educational tool and resource on executing LinkedIn strategies. Dennis offers LinkedIn training and consulting services as well as strategies on social selling.

“Growth Experts” Podcast

Looking to aggressively grow your business? Dennis also offers the wildly popular “Growth Experts” Podcast.

Dennis interviews other successful entrepreneurs on exciting topics such as branding, sales growth techniques, social media strategies, increasing conversions as well as much more.

Click on this link to learn powerful business strategies to help grow your business: Growth Experts Podcast

LinkedIn Guidebook 

In addition to being a serial entrepreneur, Dennis authored, “The 7 Habits of Highly Successful LinkedIn Users”. This book has been downloaded thousands of times while also receiving rave reviews. Grab your copy today: click here.

Dennis Brown

Wrapping It Up 

Thanks for reading our post on LinkedIn Expert Dennis Brown. In addition, check out our other blog posts on B2B Marketing.

Finally , to learn more about Falconer Electronics, check out these helpful links below:

 

LinkedIn logo

LinkedIn: The Social Media for Business

When businesses begin to talk about social media their first thought is usually of LinkedIn. Why is this? Due to its professional nature businesses hold it in a higher regard than other social media. LinkedIn is like Facebook. It has the purpose of connecting people. However, it is also unlike Facebook. LinkedIn is not based on the social aspect of marketing. In a previous blog about  Marketing for Manufacturers, we discussed all of the online marketing that we take advantage of here at Falconer Electronics. Furthermore, below is a brief listing of some of the advantages that we have seen in our time with LinkedIn:

  • Free (still our favorite word)
  • Easy to navigate
  • People can like, comment and share posts
  • LinkedIn also has the ability to track:
    • Followers
    • Post impressions
    • Engagement
    • Click-Through Rate

Free is the Magic Word in Business

Everyone loves the word Free. Especially business owners. LinkedIn is a free marketing tool. However, it even goes beyond that. One of its priorities is marketing a business. LinkedIn also gives businesses a way to connect. It is nonforceful or invasive. As the old saying goes “It is all about who you know”. LinkedIn is a way for businesses to interact with each other in a professional manner. Creating more connections and opportunities.

Similar to Other Social Media

LinkedIn is easily compared to other types of online marketing. Often the easiest connect is to Facebook. Similar to Facebook, LinkedIn is also easily navigated. Once you have established a profile it is helpful to add details. However, unlike Facebook, the detail that LinkedIn finds helpful is work-related. Also, like Facebook, those on LinkedIn can comment, share, and like posts. As we stated in our previous blog Utilizing Facebook in a Business SettingThe more comments and shares a post gets the more interaction that a company has with potential customers.

LinkedIn the Professional Facebook for Business

The more connections to customers the more profit your business will see. This is especially true with LinkedIn. Due to its professional nature, posts on LinkedIn are more likely to get business leads. This is when compared to posts on other social media. Unlike Facebook, LinkedIn is all professionals that are working towards professional goals. These connections are intentionally for increasing business opportunities.

Unlike Facebook, people use professional profile pictures. What makes a profile picture professional? Often times pictures are taken in a business environment. Also, the subjects of these photos are dressed professionally. This means they are in business attire such as blouses and suites. Also, photos are typically only of the individual. There is less of a focus on socialization. Whereas on Facebook the images are often of family, pets, and friends. On LinkedIn that is not the case.

Employers Looking for Reliable Employees

Another intriguing aspect of LinkedIn is how businesses often search the sight. A LinkedIn profile should include the same information as a basic resume. Employers can search LinkedIn for specific work experience and college degrees. Therefore, employers can research potential employees with LinkedIn. Therefore, helping employers determine if someone is a right fit for the job they have available. Also, LinkedIn is a resource for those looking for new careers.

Professionals will often search LinkedIn for opportunities. Often times a person can outgrow a job. Also, life circumstances can change. LinkedIn is a resource for those individuals. Business owners trust LinkedIn and it’s connections.

Keep in Touch

Visit our  Page on LinkedIn.

This post continues our series on B2B Marketing. For previous posts on social media visit our blogs Marketing For Manufacturers and Utilizing Facebook in a Business Setting.

You can also find more information on us by going to our FacebookTwitter, and Google+.