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Manufacturing Marketing World

The team at Falconer Electronics is absolutely thrilled to be invited to present at Manufacturing Marketing World 2019. 

Manufacturing Marketing World 2019 offers a dynamic program on Inbound Marketing strategies for manufacturers. 

Click here for details on Manufacturing Marketing World 2019 

Manufacturing Marketing World’s mission is to provide education to manufacturers that helps them reach more prospects, and generate more sales. Through day long conferences, and webinars, MMW is dedicated to helping manufacturers grow.

 

This exciting program offers a variety of topics presented by seasoned experts in Inbound Marketing strategies. 

Topics include: 

  • Lead Generation with Content Based Inbound Marketing
  • How to Humanize the Sales Process
  • How to Stand Out at a Trade Show
  • Best Practices for Lead Generation on LinkedIn
  • How Manufacturers Use Blogging to Increase Website Traffic

Inbound Marketing Experts at protocol 80 

This is an incredible opportunity for manufacturers to dig deep into Inbound Marketing Strategies from the team of experts at protocol 80.

The staff at protocol 80 is comprised of an amazing team of professionals who bring a wealth of knowledge, experience and passion with Inbound Marketing strategies for manufacturers. 

Areas of expertise from the team at protocol 80 include: 

  • Inbound Marketing
  • HubSpot Marketing Software
  • HubSpot Sales Software
  • Contextual Marketing
  • HubSpot Design
  • HubSpot Agency Partner
  • Inbound Sales
  • Growth-Driven Design
  • Email Marketing
  • Content Marketing
  • Sales Enablement
  • HubSpot Trainer
  • Conversion Rate Optimization
  • Google Adwords
  • Google Analytics

Click here to learn more about protocol 80

Manufacturing Marketing World 2019 also includes several case studies from manufacturers sharing their experiences including tips and strategies to help your business. 

Check out these videos below: 

Beth Seals: General Legal Council at Zippo Manufacturing Company 

 

 

Rob White: President of Dahlstrom Roll Form 

 

Curt Anderson: eCommerce Consultant at Falconer Electronics 

 

We look forward to seeing you at Manufacturing Marketing World on October 10th & 17th. 

For program registration info, click here.

Our team is completely honored to be recognized by the Small Business Development Center (SBDC) at JCC. 
 
We extend a huge thank you for all of their help! 
 
 

SBDC Success Story: Falconer Electronics

 

September 5, 2019

Courtney Curatolo, PhD, Director of SBDC at JCC

Falconer Electronics, a manufacturer of ground straps, commercial power strips and wire harness assemblies founded in 1985 in Falconer, New York, experienced robust sales growth since engaging with the Small Business Development Center (SBDC) at Jamestown Community College (JCC). To provide a snapshot of the powerful impact that the SBDC marketing plan delivered to Falconer Electronics, website traffic increased by 1000% from November 2017 through Jan 2019.  The results have been truly amazing.  “This new website traffic has opened doors that previously never existed for Falconer Electronics” according to Founder and President Roger Hall. In addition, the staff at Falconer Electronics increased by 9 full time employees in that time frame as well.  These new employees are a direct result from the impact of working with the SBDC team.

In 2016, the SBDC at JCC invited Falconer Electronics to participate in an exciting Social Media Marketing initiative.  Partnering with the SBDC to implement a new internet marketing strategy was a welcomed opportunity. At that time, Falconer Electronics was struggling with figuring out digital marketing and obtaining new customers.  The SBDC also supported Falconer Electronics with hiring a Social Media Intern provided by JCC. Bringing in a talented student intern served as a valuable resource while implementing this new internet marketing plan.

Since August of 2018, Falconer Electronics has received over 130 qualified leads from new potential customers. These new leads either submit product CAD drawings or a Request for Quote (RFQ) directly through the company website.

In addition, due to the drastic increase in website traffic, Falconer Electronics decided to create their own proprietary software that allows customers to receive an instant quote or estimate.

  1. The Instant Ground Strap QuoteBuilder: https://falconerelectronics.com/instant-ground-strap-quote/

  2. The Wire Harness Estimator: https://falconerelectronics.com/wire-harness-assembly/

Each software program has been a tremendous success for Falconer Electronics. These new software tools generate leads that come from engineers, new product developers and product procurement specialists.  Numerous Fortune 500 companies and publicly traded companies as well as mid-tier manufacturers and OEM’s now contact Falconer Electronics on a consistent basis.

The SBDC Internet marketing program also provided an avenue to market finished goods direct to end users on the Falconer Electronics website.  Once the SBDC marketing initiative was complete, Falconer Electronics gained the knowledge and confidence to create an eCommerce store.

“Without the assistance from the SBDC Social Media Marketing Initiative, this sheer quantity of new customer engagement would have never taken place,” says Hall. “We not only have converted dozens of these leads into paying customers, we are now also seeing repeat orders from customers.”

Selling finished goods was new to Falconer Electronics since they served the market strictly as a custom manufacturer dating back to 1985. The company is now also selling their Ground Straps and Commercial Power Strips on Amazon.

According to President Roger Hall, “the SBDC at JCC is an invaluable resource for our local business community.” 

Click here to view the article on the SBDC website: SBDC Success Story: Falconer Electronics

Blog topics? What blog topics do customers actually want to read? 

If you are considering blogging, where do you actually start?

How do you select content and ideas to blog about? 

In addition, does blogging really help a business? 

More importantly, who has time to actually blog?

Will blogging connect with new customers? Drive new leads? 

In particular, as a manufacturer or small business owner, what the heck do you blog about anyway?

How does a manufacturer determine not only relevant content but also engaging blog topics?

Does a business actually benefit from blogging? (Check out this post: Blogging Benefits for Manufacturers)

B2B online marketing plays a critical role for long established manufacturers as well as new start ups. 

Let’s dig deeper on blog topics to consider for your business. 

Why Blog?
Blog topics

Actually there are tons of blog topics to consider for your customers.

Yet, taking the time and energy to actually sit at a computer and type these thoughts out sounds overwhelming. Daunting. A waste of time.

I fully agree. You are BUSY. Constant fires to put out. A list of issues that need addressing.

Stopping to type out a blog post typically does not make the priority list for most small business owners.

Especially those who lack a desire, interest or experience in creating content.

A common response to blogging, “if I wanted to be a blogger, I would have gone to journalism school”.

However, the great thing about blogging, anyone with a computer, laptop, cellphone or device of choice, can now create a voice.

For example, find a topic that you are an expert in or where you exude a deep passion, sit down and just start typing.

So, ready to start?

Still questioning what blog topics would create the most impact for your business?

Our goal here is to help you achieve business goals.

Where to Start? 

For starters, simply begin blogging about your business. Your product line. Your area of expertise. 

No one knows your products better than you.

If someone was sitting across from you and you needed to describe what you do, type that.

For example, pretend you are in front of a classroom of 6th graders. It’s Mom or Dad comes to school for career day.

You are in front of the classroom expressing what you do. You better be on your “A game” because 6th graders are a tough crowd. They can smell fear or weakness a mile away.

Also, you have the pressure that you MUST be the “cool” parent. You don’t want the other kids telling your child how boring you are.

Years from now these kids will say “I never wanted to become a _______, because this parent came in our classroom and did such a pathetic job explaining what they do that I vowed to NEVER do what they do.”

How is that for pressure or incentive to share what you do with a passion?

Blog About What You Know Best 

Another option when determining blog topics, pretend your dream customer is standing in front of you. It could be at a trade show. Otherwise, a scenario where they are taking a tour of your facility.

What would you say? How would you describe your business? Can you paint a clear picture of how you can solve their problem?

Can you demonstrate that you are the BEST option at that moment to provide the product or service that this particular customer seeks?

Well, it is unrealistic to stand in front of every prospect.

The internet makes everyone’s lives more efficient.

When you are seeking a new vendor, where do you turn?

In the past, you had to go to trade shows to find the best vendors.

Back in the 1990’s, I recall going to trade shows to find new vendors. In January. The dead middle of winter. It was expensive. Time away from running my business.

Just to find new products. New vendors.

It was expensive and inefficient. Sure it is great meeting vendors face to face. 

However, conducting a Google search or connecting with new vendors on social media works so much more efficiently and affordably. 

Blogging helps you make those valuable connections. 

Blog Topics for Your Business Blog topics

Below includes a list of topics to consider when starting your blogging career.

Start once a month. Every other week. Once a week.

Just start.

It takes time. Be patient. Yet, give everything you got.

Just start. 

Below includes a list of helpful suggestions for blog topics: 

  • Book Reviews
  • How you started the company
  • Why you chose entrepreneurship
  • Outsourcing Benefits
  • Information about your community
  • Start a series on your proprietary process
  • Reviews on the equipment and tools that you use
  • Meet the Team
  • Case studies
  • Customer Service Questions – FAQ
  • Benefits of Made in USA
  • Recycling
  • Safety concerns in your industry
  • New equipment purchases
  • Updates on your website and progress with internet marketing
  • Engineers in your industry
  • Influencers in your industry
  • Vendor Testimonials
  • Historical figures in your industry
  • What is (Blank)? — describe the parts and services that go into your products
  • Explain how your products are made
  • Industries that use your products

Blogging Resources

Lastly, below includes several blogging resources to help you get started: 

Wrapping It Up

Thank you for reading our post. To learn more about Falconer Electronics, check out these helpful links below:

Does blogging really work for manufacturers? In particular, for custom manufacturers? Are blogging benefits really worth the time and investment?

Common questions that manufacturers ask when considering a blog strategy:

  • Will blogging help increase our search rankings?
  • Does blogging actually help increase traffic?
  • As a manufacturer what topics should we even type about?
  • Will anyone have interest in what we blog about?

These are all excellent questions as well as legitimate concerns.

Actually, blogging just sounds like a lot of work with few rewards, right?

Blogging Benefits & Results Blogging Benefits

Well, thanks to blogging and focusing on internet marketing strategies, our company has realized dramatic results.

First, our website traffic increased nearly 1000% from November 2017 compared to November 2018.

For example, our month over month search traffic increase from September 2018 compared to October 2018 hit 54%.

In addition, traffic jumped from September 2018 to November 2018 nearly 100%.

That is a big victory for a small business like ours.

Of course, we still have a LONG way to go. No champagne popping at this point.

Second, search rankings for our keywords continue to progress extremely well.

Third, companies have started sharing our posts on social media as well as using our links.

Lastly, blogging has opened new doors and created exciting connections for our team.

For more information on blogging for manufacturers:

Blogging Benefits: Follow the ProsBlogging Benefits

We credit this dramatic traffic increase from closely following internet marketing experts such as:

Protocol 80 also provides fantastic content to help manufacturers with blogging:

Following these experts created a solid game plan with our marketing efforts. Why reinvent the wheel while proven strategies already exist?

What to Blog About?

Helping our customers is our primary goal.

As a manufacturer, making top quality products as well as delivering on time are key components to success.

Yet, it goes so much deeper than just quality and delivering on time.

Building healthy relationships is critical.

Delivering a deep commitment to helping customers increases profitability.

We work closely with many customers on new product development. This list includes brand new start ups as well as businesses with decades of history.

Those conversations with new product development frequently include, “How do we market the product?”

We consider ourselves a partner or extension of our customers.

We relish engaging in conversations on internet marketing strategies with our customers.

Especially when a new strategy or tactic works extremely well.

It’s great when we share ideas or show a new specific approach that generates increased traffic.

So, this year we started blogging about online B2B Marketing strategies.

Several posts included:

In addition, product informational posts include:

Our team works diligently to deliver value to our customers.

This includes our desire to provide valuable content.

Wrapping It Up

Thank for reading our post on Blogging Benefits for Manufacturers.

Lastly, let’s get social! We would love to connect with you on FacebookTwitterGoogle+, and LinkedIn.

 

 

 

 

 

Dennis Brown

Our team at Falconer Electronics attended a LinkedIn workshop at a local community college presented by LinkedIn expert, Dennis Brown. We were completely blown away by his dynamic presentation.

The knowledge, experience as well as creative LinkedIn strategies that Dennis shares are invaluable.

In addition, Dennis delivers with a deep passion for success. He is also a fierce competitor who loves to see his clients achieve their goals.

Dennis Knows Entrepreneurship

Dennis Brown

He not only talks the talk, Dennis also walks the walk.

Dennis has built 3 multi-million dollar companies throughout his illustrious career. Most noteworthy, one company has been ranked 7 times on the coveted Inc. Magazine Inc. 500/5000 Fastest Growing Company List.

As a an aggressive and seasoned entrepreneur, Dennis Brown relates extremely well with his clients.

Above all, he understands the challenges and demands required with entrepreneurship including the daily struggles and constant fires that need attention.

As Nike founder Phil Knight likes to say, “For an entrepreneur, every day is a crisis.

Unfortunately, most entrepreneurs relate to that comment.

Due to the daily demands of entrepreneurship, efficiency of time management is absolutely critical.

Especially since there are no competitive advantages with time. We all have the same 24 hours in a day.

That’s what makes LinkedIn such an important resource for entrepreneurs.

LinkedIn serves as an unprecedented tool of networking efficiency.

Dennis discovered the power of networking and engaging with customers on LinkedIn many years ago.

Ironically he uncovered this gem as a social media skeptic.

Yet, once Dennis started engaging, connecting and actually closing prospects on LinkedIn, he became hooked.

As a result, through years of executing successful LinkedIn strategies while building his own business, Dennis now shares his expertise with others.

Ask Dennis Brown About LinkedIn

So, how is your LinkedIn profile? Are you active on LinkedIn and taking full advantage of the amazing benefits that LinkedIn offers?

Still need help with hitting your goals? Dennis Brown can help you out.

Connect with Dennis Brown LinkedIn 

First of all, check out his LinkedIn profile and connect with Dennis here: https://www.linkedin.com/in/askdennisbrown/

AskDennisBrown.com

Check out Dennis Brown’s website (AskDennisBrown.com) which serves as an outstanding educational tool and resource on executing LinkedIn strategies. Dennis offers LinkedIn training and consulting services as well as strategies on social selling.

“Growth Experts” Podcast

Looking to aggressively grow your business? Dennis also offers the wildly popular “Growth Experts” Podcast.

Dennis interviews other successful entrepreneurs on exciting topics such as branding, sales growth techniques, social media strategies, increasing conversions as well as much more.

Click on this link to learn powerful business strategies to help grow your business: Growth Experts Podcast

LinkedIn Guidebook 

In addition to being a serial entrepreneur, Dennis authored, “The 7 Habits of Highly Successful LinkedIn Users”. This book has been downloaded thousands of times while also receiving rave reviews. Grab your copy today: click here.

Dennis Brown

Wrapping It Up 

Thanks for reading our post on LinkedIn Expert Dennis Brown. In addition, check out our other blog posts on B2B Marketing.

Finally , to learn more about Falconer Electronics, check out these helpful links below:

 

LinkedIn logo

LinkedIn: The Social Media for Business

When businesses begin to talk about social media their first thought is usually of LinkedIn. Why is this? Due to its professional nature businesses hold it in a higher regard than other social media. LinkedIn is like Facebook. It has the purpose of connecting people. However, it is also unlike Facebook. LinkedIn is not based on the social aspect of marketing. In a previous blog about  Marketing for Manufacturers, we discussed all of the online marketing that we take advantage of here at Falconer Electronics. Furthermore, below is a brief listing of some of the advantages that we have seen in our time with LinkedIn:

  • Free (still our favorite word)
  • Easy to navigate
  • People can like, comment and share posts
  • LinkedIn also has the ability to track:
    • Followers
    • Post impressions
    • Engagement
    • Click-Through Rate

Free is the Magic Word in Business

Everyone loves the word Free. Especially business owners. LinkedIn is a free marketing tool. However, it even goes beyond that. One of its priorities is marketing a business. LinkedIn also gives businesses a way to connect. It is nonforceful or invasive. As the old saying goes “It is all about who you know”. LinkedIn is a way for businesses to interact with each other in a professional manner. Creating more connections and opportunities.

Similar to Other Social Media

LinkedIn is easily compared to other types of online marketing. Often the easiest connect is to Facebook. Similar to Facebook, LinkedIn is also easily navigated. Once you have established a profile it is helpful to add details. However, unlike Facebook, the detail that LinkedIn finds helpful is work-related. Also, like Facebook, those on LinkedIn can comment, share, and like posts. As we stated in our previous blog Utilizing Facebook in a Business SettingThe more comments and shares a post gets the more interaction that a company has with potential customers.

LinkedIn the Professional Facebook for Business

The more connections to customers the more profit your business will see. This is especially true with LinkedIn. Due to its professional nature, posts on LinkedIn are more likely to get business leads. This is when compared to posts on other social media. Unlike Facebook, LinkedIn is all professionals that are working towards professional goals. These connections are intentionally for increasing business opportunities.

Unlike Facebook, people use professional profile pictures. What makes a profile picture professional? Often times pictures are taken in a business environment. Also, the subjects of these photos are dressed professionally. This means they are in business attire such as blouses and suites. Also, photos are typically only of the individual. There is less of a focus on socialization. Whereas on Facebook the images are often of family, pets, and friends. On LinkedIn that is not the case.

Employers Looking for Reliable Employees

Another intriguing aspect of LinkedIn is how businesses often search the sight. A LinkedIn profile should include the same information as a basic resume. Employers can search LinkedIn for specific work experience and college degrees. Therefore, employers can research potential employees with LinkedIn. Therefore, helping employers determine if someone is a right fit for the job they have available. Also, LinkedIn is a resource for those looking for new careers.

Professionals will often search LinkedIn for opportunities. Often times a person can outgrow a job. Also, life circumstances can change. LinkedIn is a resource for those individuals. Business owners trust LinkedIn and it’s connections.

Keep in Touch

Visit our  Page on LinkedIn.

This post continues our series on B2B Marketing. For previous posts on social media visit our blogs Marketing For Manufacturers and Utilizing Facebook in a Business Setting.

You can also find more information on us by going to our FacebookTwitter, and Google+.