Posts

eCommerce Allows You to Test Market New Products & Ideas (Cheaply)

Another powerful benefit available with embracing eCommerce for manufacturers: eCommerce allows you the opportunity to explore the market by testing new products and ideas.  In other words, eCommerce enables you to create your very own R &…
SBA eCommerce Boot Camp

Buffalo SBA eCommerce Boot Camp Webinar Series Continues on Sept 24

The Buffalo SBA has teamed up with the Buffalo SBDC and the Jamestown SBDC to offer the SBA eCommerce Boot Camp for Small Business.  This exciting webinar on eCommerce Strategies concludes on September 22 at 10:00 EST with the last step of…
Job Shop

8 Steps to Conquer the “Job Shop Challenge” with eCommerce

Are you a custom manufacturer or contract manufacturer? Otherwise, known as a job shop.  Well, most custom manufacturers find great difficulty conquering the "Job Shop Challenge".  What exactly is this particular "Job Shop Challenge" that…
SBA eCommerce Boot Camp

Buffalo SBA eCommerce Webinar Featuring Falconer Electronics

The Buffalo SBA has teamed up with the Buffalo SBDC and the Jamestown SBDC to offer the eCommerce Boot Camp for Small Business.  This exciting webinar on eCommerce Strategies takes place on September 15 at 10:00 EST which features a case study…
Alaska MEP

Alaska MEP eCommerce Webinar Featuring Falconer Electronics

The Alaska MEP (Manufacturing Extension Partnership) offers this exciting webinar on eCommerce Strategies for Manufacturers on September 9 at 5:00 est which features a case study with Falconer Electronics.  Click here to learn more about the…
Ohio SBDC

Ohio SBDC eCommerce Webinar Featuring Falconer Electronics

The Ohio SBDC at Miami University offers this exciting webinar on eCommerce Strategies for Small Businesses on Friday, August 28 at 10:00am which features a case study with Falconer Electronics.  With a new sense of urgency for entrepreneurs…
MFG Out Loud

GET REAL Marketing for Manufacturers with MFG Out Loud

Guess what? There is a new Sheriff in town amongst the world of podcasts for manufacturers. MFG Out Loud!  Actually, I should say, sheriffs. Allison DeFord and Ray Ziganto are the Hosts with the Mosts!  This outstanding podcast targets those…

Mohawk Valley SBDC eCommerce Webinar Featuring Falconer Electronics

The Mohawk Valley SBDC offers a virtual eCommerce workshop on August 5 at 10:30 which features a case study with Falconer Electronics.  With a new sense of urgency for entrepreneurs to create a strong digital presence, please join us for a…

Niagara SBDC eCommerce Webinar Featuring Falconer Electronics

Are you longing to travel somewhere fun as well as exciting? How about a little escape on a day trip to Niagara Falls with the Niagara SBDC?!?!  Doesn’t that sound AWESOME?!?! Well...Even if you cannot physically travel there... Please…
Direct

Options for Selling “Manufacturer Direct”…..to NOT Consider

"Manufacturer Direct"! It certainly has a nice ring to it, right? As a manufacturer looking to diversify, many exciting options exist for you to consider.  Especially when it comes to selling direct to end-users or consumers.  However,…
Best Kept Secret

Hey Manufacturers, Being the “Best Kept Secret” is No Longer an Option 

"We prided ourselves as being the "Best Kept Secret" for decades. However, the internet changed everything. Now what?" Unfortunately, I kept hearing this comment over and over from manufacturers. Especially from custom manufacturers.  Many…

Captain Your Ship! eCommerce Helps You Stay in Your Wheelhouse 

Another tremendous benefit for manufacturers embracing eCommerce: eCommerce allows you to stay in your wheelhouse.  As a manufacturer, ever find yourself stumbling out of your wheelhouse?  Drifting down a path that falls outside of your…
Proprietary Process

Hey Manufacturer, Let’s Scale Your Proprietary Process with eCommerce

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Scale Your Proprietary Process! How?  With eCommerce.  Let's discuss further.  eCommerce Answers the Call Yes indeed, eCommerce allows you to Scale Your Proprietary Process. However, before we discuss eCommerce, let's take a look…
IndustrialSage

IndustrialSage: The Industry Leading Media Company for Manufacturers

Are you familiar with IndustrialSage.com?  If not, do yourself a favor and check out IndustrialSage at your earliest convenience (click here). Especially if you are a manufacturer.  In short, IndustrialSage is a community of engaged professionals…
capital-expenditures

Another Incredible eCommerce Benefit: No Major Capital Expenditures

Another incredible benefit that comes with embracing eCommerce for manufacturers: No major capital expenditures.  For the record, I am CHEAP. Extremely cheap.  Feel free to ask my wife, friends, family or even my 140 LB Rottweiler.  Actually,…
menu

Hey Manufacturer, What’s on Your Menu? Perhaps a Plate of eCommerce?

As a manufacturer, what is on your menu? What is your specialty? You know, your signature dish. In other words, what are you known for that customers eagerly line up to get a taste? For many manufacturers, this may come as a loaded question. As…
soulmates

Seeking Soulmates: Does Your Website Attract Dream Customers?

Seeking soulmates. Isn't that basically the goal or function of a business website?  Most websites play the role of matchmakers in some capacity or another.  Not in the sense of an actual date, but a website matches you with a solution…
No Receivables

No Receivables: Manufacturing eCommerce Strategies Benefits Cash Flow

One of my absolute favorites on the list of eCommerce Benefits: No Receivables!  Well, truth be told, trying to pick a favorite eCommerce benefit is like trying to pick a favorite child.  However, can you imagine a life with NO receivables?  Sounds…

Eliminate the Cumbersome RFQ Process with eCommerce

Another key ingredient on the list of eCommerce Benefits for manufacturers includes cutting down or even eliminating the cumbersome Request-for-Quote (RFQ) process.  Especially since going through the RFQ process is a huge expense to your…

Applying The Theory of Constraints to Your eCommerce Strategy

In a previous post, we discussed the classic business book, “The Goal” which shares a fascinating story describing the powerful results utilizing the Theory of Constraints. The Theory of Constraints applies to the practice of uncovering…

Like It or Not, Your Website is Your 24 Hours a Day Sales Rep

Like it or not, your company website is your 24 hours a day, 7 days a week sales rep.  With that in mind, if your website is not an absolute top priority or even worse, an afterthought, an extremely important question to ask yourself:  WHY? Your…

eCommerce Checklist: Manufacturing eCommerce Strategies

The time has finally come for you to join the massive B2B eCommerce party. In fact, it's the $1.8 TRILLION B2B eCommerce party! One challenge though: Where to start? Wouldn't it be great to have an eCommerce checklist to walk you through the…
Webpression

You Have Only One Chance to Make an Outstanding First Webpression

You have only one chance to make an outstanding first Webpression.  Wait, what is Webpression? So glad you asked. Webpression is defined as "The judgment one makes when viewing a website for the first time". Actually, I just made that up. Well…
Get in the Game

A Minimum Viable Product Helps You “Get in the Game” 

Sometimes you need to leave the sideline and just "GET IN THE GAME!" A Minimum Viable Product helps you do just that.  It offers an incredibly powerful strategy to help you "Get in the Game". Quickly and efficiently.  Even when not fully…

Case Study: Converting a Proprietary Process into an eCommerce Product Line

Converting a proprietary process into an eCommerce product line has certainly served as a game changer for Falconer Electronics.  As a custom manufacturer (aka Job Shop), life can be extremely challenging.  A custom manufacturer makes products…

Two Options for Custom Manufacturers Implementing eCommerce

Manufacturers Implementing eCommerce. Actually sounds quite interesting, right? An "old-school" traditional business taking on new technology. Well, eCommerce isn't really new anymore. It's an active part of our daily lives now. At least…

 3 Step Approach To Scaling eCommerce for Manufacturers

Scaling eCommerce for the first time can be daunting. Intimidating. Frustrating. However, it doesn't need to be that way. Once you have made the outstanding decision to jump into the eCommerce arena, it's now time to roll up your sleeves and…

Top 13 Reasons Why Manufacturers Struggle with eCommerce

Why do some Manufacturers Struggle with eCommerce?  Struggle in the sense of wondering where to even start. Additionally, struggling with the question if eCommerce will actually provide a return for their business.  As the saying goes,…
Brian Dean

Struggling with SEO? Check Out Brian Dean at Backlinko

Struggling with Internet Marketing and SEO? Overwhelmed? Frustrated? Do you find link building daunting? Well help is just a click away. Check out Brian Dean at Backlinko.com. Brian Dean is a MUST read for all small business owners. Especially…
e-commerce

E-commerce for Manufacturers

As an electronics custom manufacturer for over 30 years, we have watched many trends come and go. This week we discussed the continued steady growth with B2B E-commerce. Of course, this trend shows no signs of slowing down anytime soon. So…
B2B Ecommerce

Small Manufacturers Embracing B2B Ecommerce

B2B Ecommerce is an explosive growth market showing no signs of slowing down anytime soon. This is exciting on two fronts. Not only for the tremendous growth opportunities for B2B companies but also the sheer size of the market. Forrester predicts…