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Brian Dean

Struggling with Internet Marketing and SEO? Overwhelmed? Frustrated? Do you find link building daunting? Well help is just a click away. Check out Brian Dean at Backlinko.com.

Brian Dean is a MUST read for all small business owners. Especially for entrepreneurs attempting to tackle SEO strategies on their own. Brian Dean delivers an enormous amount of priceless information. He is an SEO guru, particularly helping clients with link building strategies.

Actually, we found executing SEO strategies with the guidance from Brian Dean invaluable. Since November 2017, our web traffic increased by over 400%. THANK YOU BRIAN!!

Brian Dean Link Building Strategies 

Brian Dean offers an extensive education on link building. Yet, he does so in a simplistic nature. In addition, he provides a wealth of executable strategies. For example check out this post on Link Building: LINK BUILDING FOR SEO: The Definitive Guide (2018 Update)

He breaks down the process in easy steps. His posts include clear descriptions and photos as well as concise directions on how to achieve keyword ranking goals.

Brian Dean Powerful Guides 

Check out the list below of SEO Guides on Backlinko.com:

Need help with SEO for Ecommerce? The link below provides a comprehensive guide for Ecommerce:

https://backlinko.com/ecommerce-seo

Brian Dean YouTube Channel 

Prefer videos over reading blog posts. No problem. Check out Brian’s extensive video library on his YouTube Channel.

He provides all of this priceless information for FREE. FREE! Just Amazing!!

Here is another outstanding video on “How to Get Higher Google Rankings in 2018 [New Checklist]”

B2B Marketing for Manufacturers

We frequently assist small business owners with New Product Development, primarily with Wire Harness Assemblies. However, developing the product is only half the battle. Marketing your product and business aggressively is critical. Entrepreneurs and small business owners must take full advantage of every resource possible.  Especially in these competitive times. That is why following strategies from experts like Brian Dean at Backlinko becomes so important.

Let’s Connect

Finally, thank you for reading our blog on Brian Dean. Please check back for our continued blog post series on B2B Marketing.

Also, please connect with us on FacebookTwitterGoogle+, and LinkedIn.

Wishing you an ELECTRIC DAY!

e-commerce

As an electronics custom manufacturer for over 30 years, we have watched many trends come and go. This week we discussed the continued steady growth with B2B E-commerce. Of course, this trend shows no signs of slowing down anytime soon.

So we decided to join the e-commerce party. Actually, we decided to jump in feet first. Going through the process of instituting a new e-commerce store was especially thrilling for our team.

Many small businesses find embracing new technology challenging.  Utilizing unfamiliar technology to develop a new sales channel takes a team effort. Especially since creating a new method of doing business requires instituting a cultural shift. This process can be scary as well as exciting at the same time.

Yet, since opening our e-commerce store, we have opened new doors that previously never existed for us. Being the “under the radar” is no longer an option in the digital age.

E-commerce Tips for Manufacturers 

In continuing our series on B2B Marketing, creating a sales channel is critical for product sustainability. If you consider launching your own e-commerce store, below includes several tips to consider:

  1. Domain name
  2. Logo
  3. Select web designer – find someone with experience – someone you trust – someone with a proven track record.
  4. Select a shopping cart – your designer will have the experience and expertise to walk you through this process
  5. Credit card processor
  6. SSL Certificate
  7. Designated email for customer service and product inquiries
  8. Consider establishing a dedicated phone line on the website
  9. Infrastructure in place to process orders quickly – fast turnaround time is paramount
  10. Talk with reps from UPS, FEDEX, and USPS regarding discounts and shipping options
Let’s Connect

Thank you for reading this post on e-commerce. This post continues our blog series on New Product Development and B2B Marketing. Also check out our post on social media for manufacturers.

Lastly for more info on electronics manufacturing, please connect with us on Facebook, TwitterGoogle+, and LinkedIn.

B2B Ecommerce

B2B Ecommerce is an explosive growth market showing no signs of slowing down anytime soon. This is exciting on two fronts. Not only for the tremendous growth opportunities for B2B companies but also the sheer size of the market. Forrester predicts a compounded annual growth rate of 7.4 % while reaching $1.2 trillion by 2021.

However, ecommerce and social media are significant forces that have had a huge impact on small U.S. manufacturers in recent years. Most major buying decisions start with a search on the Internet and this is now hitting manufacturers hard. For example, Forrester also predicts B2B Ecommerce buyers conducting research on products will dramatically increase as well.  From 38% to 55% over the next three years. There are incredible opportunities for small U.S. manufacturers to exploit in this exploding global market. Yet, many small manufacturers struggle with executing search strategies while also maintaining a healthy web presence..B2B ecommerce

Problem or Opportunity

It can be extremely expensive, challenging and frustrating for a small manufacturer to create a robust company website.  As well as properly attack keyword search results and social media marketing strategies.

Social media allows a company to engage and respond immediately to customers on a much more personal level. This has been a significant problem for small U.S. manufacturers who continue to struggle with social media marketing strategies.  A company only has one chance to make a great first impression. It usually starts with their website and social media platforms.

American manufacturing is absolutely essential to the U.S. economy. Manufacturing in the U.S. as a stand-alone entity would be considered the 9th largest economy in the world. In addition, according to the National Association of Manufacturers, there are over 200,000 U.S. manufacturers with 20 employees or less (National Association of Manufacturers, 2016).

Digital Immigrants Struggle with Technology 

A large number of owners of small manufacturers fall into the generation of either baby boomers or Generation X. These individuals are digital immigrants (born before 1980) who severely struggle with embracing technology. This includes ecommerce and social media marketing strategies.

Social media has completely changed the landscape for business-to-business communication across the supply chain. Especially through distribution channels.  Many small businesses are discovering that ignoring social media is extremely dangerous for a business of any size.

B2B Ecommerce at Falconer Electronics 

Falconer Electronics recently launched a brand new B2B Ecommerce store. This has been an extremely exciting process for our company. Being a traditional manufacturer for over 30+ years, this was certainly a challenging task. Embracing new technology is critical for small businesses to remain competitive and profitable.

Let’s Connect

Thank you for reading our blog on B2B Ecommerce. As we continue our series on B2B Marketing, executing marketing strategies is critical. In addition, here are a couple helpful posts on social media platforms and blogging for your business.

Looking for amazing resources to dig deeper into internet marketing? Check out Neil Patel and Darren Rowse at ProBlogger.

Also, please connect with us on FacebookTwitterGoogle+, and LinkedIn.

Wishing you an ELECTRIFYING DAY!