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LinkedIn: The Social Media for Business

When businesses begin to talk about social media their first thought is usually of LinkedIn. Why is this? Due to its professional nature businesses hold it in a higher regard than other social media. LinkedIn is like Facebook. It has the purpose of connecting people. However, it is also unlike Facebook. LinkedIn is not based on the social aspect of marketing. In a previous blog about  Marketing for Manufacturers, we discussed all of the online marketing that we take advantage of here at Falconer Electronics. Furthermore, below is a brief listing of some of the advantages that we have seen in our time with LinkedIn:

  • Free (still our favorite word)
  • Easy to navigate
  • People can like, comment and share posts
  • LinkedIn also has the ability to track:
    • Followers
    • Post impressions
    • Engagement
    • Click-Through Rate

Free is the Magic Word in Business

Everyone loves the word Free. Especially business owners. LinkedIn is a free marketing tool. However, it even goes beyond that. One of its priorities is marketing a business. LinkedIn also gives businesses a way to connect. It is nonforceful or invasive. As the old saying goes “It is all about who you know”. LinkedIn is a way for businesses to interact with each other in a professional manner. Creating more connections and opportunities.

Similar to Other Social Media

LinkedIn is easily compared to other types of online marketing. Often the easiest connect is to Facebook. Similar to Facebook, LinkedIn is also easily navigated. Once you have established a profile it is helpful to add details. However, unlike Facebook, the detail that LinkedIn finds helpful is work-related. Also, like Facebook, those on LinkedIn can comment, share, and like posts. As we stated in our previous blog Utilizing Facebook in a Business SettingThe more comments and shares a post gets the more interaction that a company has with potential customers.

LinkedIn the Professional Facebook for Business

The more connections to customers the more profit your business will see. This is especially true with LinkedIn. Due to its professional nature, posts on LinkedIn are more likely to get business leads. This is when compared to posts on other social media. Unlike Facebook, LinkedIn is all professionals that are working towards professional goals. These connections are intentionally for increasing business opportunities.

Unlike Facebook, people use professional profile pictures. What makes a profile picture professional? Often times pictures are taken in a business environment. Also, the subjects of these photos are dressed professionally. This means they are in business attire such as blouses and suites. Also, photos are typically only of the individual. There is less of a focus on socialization. Whereas on Facebook the images are often of family, pets, and friends. On LinkedIn that is not the case.

Employers Looking for Reliable Employees

Another intriguing aspect of LinkedIn is how businesses often search the sight. A LinkedIn profile should include the same information as a basic resume. Employers can search LinkedIn for specific work experience and college degrees. Therefore, employers can research potential employees with LinkedIn. Therefore, helping employers determine if someone is a right fit for the job they have available. Also, LinkedIn is a resource for those looking for new careers.

Professionals will often search LinkedIn for opportunities. Often times a person can outgrow a job. Also, life circumstances can change. LinkedIn is a resource for those individuals. Business owners trust LinkedIn and it’s connections.

Keep in Touch

Visit our  Page on LinkedIn.

This post continues our series on B2B Marketing. For previous posts on social media visit our blogs Marketing For Manufacturers and Utilizing Facebook in a Business Setting.

You can also find more information on us by going to our FacebookTwitter, and Google+.

 

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