Utilizing LinkedIn for Small Manufacturers

Fortune.com recently announced that LinkedIn has now grown to 500 million users in over 200 countries. Estimates also show that 227 million LinkedIn users are active on a monthly basis.

As the largest professional social network, are you taking full advantage of the incredible benefits available?

Small manufacturers have been slow to embrace social media including LinkedIn.

This is truly an unprecedented business opportunity.

It is hard to imagine life prior to LinkedIn and we can’t wait to see the new tools available.

We are continuing our blog series on B2B Marketing. Connecting, networking, engaging and creating a healthy sales channel for your business is critical.

Small U. S. Manufacturers are commonly not known for being sales savvy. Many business owners launch a company for various reasons. In many cases, the owner of a small manufacturer is a technician, craftsperson or widget expert. They find themselves tired of working for someone else or felt they could simply do a better job than their past employer.

Solving someone’s problem evolved into a revenue source that eventually became a business. Especially at a custom manufacturer or job shop. These businesses may find themselves with 30-60% of sales with one customer. Therefore, they are extremely vulnerable.

Are You LinkedIn? 

LinkedIn offers the opportunity to expand your network quickly and effectively. This is also a place where you can network and engage in conversations within your industry. You can join groups and reveal your experience and expertise as a problem solver. Particularly to a potential customer who could use your services.

There is an excellent saying that “People pay for what they don’t know”. It can also be said, people pay for what they simply do not want to do.

In the case of a small manufacturer, a customer may be willing to pay for your knowledge and services that you provide. Especially, the resources that you built and accumulated to provide machinery, tools, and expert staff.

It’s time to stop being the best-kept secret. Step out of your comfort zone and start spreading the news that you are open for business. Demonstrate and broadcast that you are a product expert and eager to solve customer problems efficiently and effectively.

Have you read blog posts or watched YouTube videos on LinkedIn best practices?

For example, check out Dennis Brown who is one of the nation’s top experts on executing LinkedIn strategies for small businesses.

Let’s Connect

Thank you for reading our post on LinkedIn for Manufacturers. Of course, we would love to connect with you on LinkedIn (Click Here).

Don’t have a LinkedIn account? Would you like to? Follow this link (Click Here).

This post continues our series on B2BMarketing as well as marketing for New Product Development.

To learn more on Wire Harness Assembly Process, click here.

Wishing you an ELECTRIFYING DAY!


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