e-commerce

As an electronics custom manufacturer for over 30 years, we have watched many trends come and go. This week we discussed the continued steady growth with B2B E-commerce. Of course, this trend shows no signs of slowing down anytime soon.

So we decided to join the e-commerce party. Actually, we decided to jump in feet first. Going through the process of instituting a new e-commerce store was especially thrilling for our team.

Many small businesses find embracing new technology challenging.  Utilizing unfamiliar technology to develop a new sales channel takes a team effort. Especially since creating a new method of doing business requires instituting a cultural shift. This process can be scary as well as exciting at the same time.

Yet, since opening our e-commerce store, we have opened new doors that previously never existed for us. Being the “under the radar” is no longer an option in the digital age.

E-commerce Tips for Manufacturers 

In continuing our series on B2B Marketing, creating a sales channel is critical for product sustainability. If you consider launching your own e-commerce store, below includes several tips to consider:

  1. Domain name
  2. Logo
  3. Select web designer – find someone with experience – someone you trust – someone with a proven track record.
  4. Select a shopping cart – your designer will have the experience and expertise to walk you through this process
  5. Credit card processor
  6. SSL Certificate
  7. Designated email for customer service and product inquiries
  8. Consider establishing a dedicated phone line on the website
  9. Infrastructure in place to process orders quickly – fast turnaround time is paramount
  10. Talk with reps from UPS, FEDEX, and USPS regarding discounts and shipping options
Let’s Connect

Thank you for reading this post on e-commerce. This post continues our blog series on New Product Development and B2B Marketing. Also check out our post on social media for manufacturers.

Lastly for more info on electronics manufacturing, please connect with us on Facebook, TwitterGoogle+, and LinkedIn.

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