Archive for category: B2B Marketing

Alibaba Group is hosting a free seminar, the Digital Sprint. This program targets US based small as well as medium (SMB) size manufacturers in November and December to wrap up 2020.  The lecture series has been named Digitization Sprint For…

The mission at Manufacturing Marketing World is to provide education to manufacturers that helps them reach more prospects, as well as generate more sales. Through day long conferences, and webinars, MMW is dedicated to helping manufacturers…

Another powerful benefit available with embracing eCommerce for manufacturers: eCommerce allows you the opportunity to explore the market by testing new products and ideas.  In other words, eCommerce enables you to create your very own R &…

Guess what? There is a new Sheriff in town amongst the world of podcasts for manufacturers. MFG Out Loud!  Actually, I should say, sheriffs. Allison DeFord and Ray Ziganto are the Hosts with the Mosts!  This outstanding podcast targets those…

Randy McNeely, who owns the title "Kindness Champion" and also serves as the executive producer of "The Kindness Hunters" TV Show recently shared this thought, "I prefer not to use the phrase 'social distance'. As social creatures, we are 'physically…

Seeking soulmates. Isn't that basically the goal or function of a business website?  Most websites play the role of matchmakers in some capacity or another.  Not in the sense of an actual date, but a website matches you with a solution…

In a previous post, we discussed the classic business book, “The Goal” which shares a fascinating story describing the powerful results utilizing the Theory of Constraints. The Theory of Constraints applies to the practice of uncovering…

No Goal + No Direction = Where on Earth are We Going?  “If you don't know where you are going, you'll end up someplace else.” ~ Yogi Berra - New York Yankees Hall of Fame Catcher Have you found throughout your career that there…

You have only one chance to make an outstanding first Webpression.  Wait, what is Webpression? So glad you asked. Webpression is defined as "The judgment one makes when viewing a website for the first time". Actually, I just made that up. Well…

Scaling eCommerce for the first time can be daunting. Intimidating. Frustrating. However, it doesn't need to be that way. Once you have made the outstanding decision to jump into the eCommerce arena, it's now time to roll up your sleeves and…

Why do some Manufacturers Struggle with eCommerce?  Struggle in the sense of wondering where to even start. Additionally, struggling with the question if eCommerce will actually provide a return for their business.  As the saying goes,…

Our team is completely honored to be recognized by the Small Business Development Center (SBDC) at JCC.    We extend a huge thank you for all of their help!      SBDC Success Story: Falconer Electronics   September…

Do you have a Sherpa in your life? In other words, a trusted guide to help you conquer the extreme challenges of life.  Especially for business owners and entrepreneurs.  In a recent blog post, we discussed the outstanding book authored…

We recently discovered an outstanding tool to help with your SEO and internet marketing strategies: Linkody - The Backlink Tracker.  Linkody is a backlink monitoring tool that enables customers to find, track, and analyze valuable backlinks.…

Start With Why! Why should you start with WHY? What does it actually mean to start with WHY anyway? In his book "Start With Why", Simon Sinek pulls together powerful stories and examples of individuals who built wildly successful companies…

Does blogging really work for manufacturers? In particular, for custom manufacturers? Are blogging benefits really worth the time and investment?   Common questions that manufacturers ask when considering a blog strategy: Will blogging…