Archive for category: B2B Marketing

Guess what? There is a new Sheriff in town amongst the world of podcasts for manufacturers. MFG Out Loud!  Actually, I should say, sheriffs. Allison DeFord and Ray Ziganto are the Hosts with the Mosts!  This outstanding podcast targets those…

Randy McNeely, who owns the title "Kindness Champion" and also serves as the executive producer of "The Kindness Hunters" TV Show recently shared this thought, "I prefer not to use the phrase 'social distance'. As social creatures, we are 'physically…

Seeking soulmates. Isn't that basically the goal or function of a business website?  Most websites play the role of matchmakers in some capacity or another.  Not in the sense of an actual date, but a website matches you with a solution…

In a previous post, we discussed the classic business book, “The Goal” which shares a fascinating story describing the powerful results utilizing the Theory of Constraints. The Theory of Constraints applies to the practice of uncovering…

No Goal + No Direction = Where on Earth are We Going?  “If you don't know where you are going, you'll end up someplace else.” ~ Yogi Berra - New York Yankees Hall of Fame Catcher Have you found throughout your career that there…

You have only one chance to make an outstanding first Webpression.  Wait, what is Webpression? So glad you asked. Webpression is defined as "The judgment one makes when viewing a website for the first time". Actually, I just made that up. Well…

Scaling eCommerce for the first time can be daunting. Intimidating. Frustrating. However, it doesn't need to be that way. Once you have made the outstanding decision to jump into the eCommerce arena, it's now time to roll up your sleeves and…

Why do some Manufacturers Struggle with eCommerce?  Struggle in the sense of wondering where to even start. Additionally, struggling with the question if eCommerce will actually provide a return for their business.  As the saying goes,…

Our team is completely honored to be recognized by the Small Business Development Center (SBDC) at JCC.    We extend a huge thank you for all of their help!      SBDC Success Story: Falconer Electronics   September…

Do you have a Sherpa in your life? In other words, a trusted guide to help you conquer the extreme challenges of life.  Especially for business owners and entrepreneurs.  In a recent blog post, we discussed the outstanding book authored…

We recently discovered an outstanding tool to help with your SEO and internet marketing strategies: Linkody - The Backlink Tracker.  Linkody is a backlink monitoring tool that enables customers to find, track, and analyze valuable backlinks.…

Start With Why! Why should you start with WHY? What does it actually mean to start with WHY anyway? In his book "Start With Why", Simon Sinek pulls together powerful stories and examples of individuals who built wildly successful companies…

Does blogging really work for manufacturers? In particular, for custom manufacturers? Are blogging benefits really worth the time and investment?   Common questions that manufacturers ask when considering a blog strategy: Will blogging…

Sam Walton was the founder of Walmart. He valued his customers as well as his employees. Therefore, he encouraged his employees to be great leaders. He also encouraged them to be successful. Walton also believed that the customer should come…

LinkedIn: The Social Media for Business When businesses begin to talk about social media their first thought is usually of LinkedIn. Why is this? Due to its professional nature businesses hold it in a higher regard than other social media.…

Struggling with Internet Marketing and SEO? Overwhelmed? Frustrated? Do you find link building daunting? Well help is just a click away. Check out Brian Dean at Backlinko.com. Brian Dean is a MUST read for all small business owners. Especially…