Proprietary Process

Hey Manufacturer, Let’s Scale Your Proprietary Process with eCommerce

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Scale Your Proprietary Process! How?  With eCommerce.  Let's discuss further.  eCommerce Answers the Call Yes indeed, eCommerce allows you to Scale Your Proprietary Process. However, before we discuss eCommerce, let's take a look…

Blogging Reduces that “Social Distance” Between You and Your Customers

Randy McNeely, who owns the title "Kindness Champion" and also serves as the executive producer of "The Kindness Hunters" TV Show recently shared this thought, "I prefer not to use the phrase 'social distance'. As social creatures, we are 'physically…
capital-expenditures

Another Incredible eCommerce Benefit: No Major Capital Expenditures

Another incredible benefit that comes with embracing eCommerce for manufacturers: No major capital expenditures.  For the record, I am CHEAP. Extremely cheap.  Feel free to ask my wife, friends, family or even my 140 LB Rottweiler.  Actually,…
menu

Hey Manufacturer, What’s on Your Menu? Perhaps a Plate of eCommerce?

As a manufacturer, what is on your menu? What is your specialty? You know, your signature dish. In other words, what are you known for that customers eagerly line up to get a taste? For many manufacturers, this may come as a loaded question. As…
soulmates

Seeking Soulmates: Does Your Website Attract Dream Customers?

Seeking soulmates. Isn't that basically the goal or function of a business website?  Most websites play the role of matchmakers in some capacity or another.  Not in the sense of an actual date, but a website matches you with a solution…
No Receivables

No Receivables: Manufacturing eCommerce Strategies Benefits Cash Flow

One of my absolute favorites on the list of eCommerce Benefits: No Receivables!  Well, truth be told, trying to pick a favorite eCommerce benefit is like trying to pick a favorite child.  However, can you imagine a life with NO receivables?  Sounds…

Eliminate the Cumbersome RFQ Process with eCommerce

Another key ingredient on the list of eCommerce Benefits for manufacturers includes cutting down or even eliminating the cumbersome Request-for-Quote (RFQ) process.  Especially since going through the RFQ process is a huge expense to your…

Applying The Theory of Constraints to Your eCommerce Strategy

In a previous post, we discussed the classic business book, “The Goal” which shares a fascinating story describing the powerful results utilizing the Theory of Constraints. The Theory of Constraints applies to the practice of uncovering…
Ground Straps on Amazon

Falconer Electronics Lands #1 for Braided Ground Straps on Amazon

Exciting news! Falconer Electronics recently landed the #1 position for Braided Ground Straps on Amazon.  As a matter of fact, Amazon even awarded our Ground Straps the coveted "Amazon's Choice" banner.  As a small U.S. manufacturer, this…

Like It or Not, Your Website is Your 24 Hours a Day Sales Rep

Like it or not, your company website is your 24 hours a day, 7 days a week sales rep.  With that in mind, if your website is not an absolute top priority or even worse, an afterthought, an extremely important question to ask yourself:  WHY? Your…
No Goal

No Goal + No Direction = Where on Earth are We Going?

No Goal + No Direction = Where on Earth are We Going?  “If you don't know where you are going, you'll end up someplace else.” ~ Yogi Berra - New York Yankees Hall of Fame Catcher Have you found throughout your career that there…

eCommerce Checklist: Manufacturing eCommerce Strategies

The time has finally come for you to join the massive B2B eCommerce party. In fact, it's the $1.8 TRILLION B2B eCommerce party! One challenge though: Where to start? Wouldn't it be great to have an eCommerce checklist to walk you through the…

Teaming Up with Online Marketplaces at Falconer Electronics

One strategy to strongly consider while expanding your eCommerce footprint includes teaming up with Online Marketplaces.  As a manufacturer, placing your products on an Online Marketplace opens doors that otherwise would simply not exist.  In…
Webpression

You Have Only One Chance to Make an Outstanding First Webpression

You have only one chance to make an outstanding first Webpression.  Wait, what is Webpression? So glad you asked. Webpression is defined as "The judgment one makes when viewing a website for the first time". Actually, I just made that up. Well…
Get in the Game

A Minimum Viable Product Helps You “Get in the Game” 

Sometimes you need to leave the sideline and just "GET IN THE GAME!" A Minimum Viable Product helps you do just that.  It offers an incredibly powerful strategy to help you "Get in the Game". Quickly and efficiently.  Even when not fully…

Two Options for Custom Manufacturers Implementing eCommerce

Manufacturers Implementing eCommerce. Actually sounds quite interesting, right? An "old-school" traditional business taking on new technology. Well, eCommerce isn't really new anymore. It's an active part of our daily lives now. At least…

 3 Step Approach To Scaling eCommerce for Manufacturers

Scaling eCommerce for the first time can be daunting. Intimidating. Frustrating. However, it doesn't need to be that way. Once you have made the outstanding decision to jump into the eCommerce arena, it's now time to roll up your sleeves and…
Change

19 Tips for Curing “I Hate Change” (Plus a Healthy Dose of eCommerce)

"It is not necessary to change. Survival is not mandatory." ~ W. Edwards Deming - 20th Century Global Quality Expert   That's a powerful quote and also a scary thought as well.  Do you hate change? On the other hand, maybe you…
podcast

Podcast Recommendations for the Entrepreneur in You

Isn't it amazing how podcast mania has taken off? It seems like there is a podcast for virtually any subject that has a following of some type. Listening to a dynamic podcast while performing a brain-free task certainly provides tremendous…

Top 13 Reasons Why Manufacturers Struggle with eCommerce

Why do some Manufacturers Struggle with eCommerce?  Struggle in the sense of wondering where to even start. Additionally, struggling with the question if eCommerce will actually provide a return for their business.  As the saying goes,…
Ben Baker

Building Trust with Author & Podcast Host Ben Baker

If you enjoy engaging business podcasts with a dynamic host, we strongly recommend checking out the Ben Baker podcast: The YourLIVINGBrand.live Show.  The YourLIVINGBrand.live show is about what makes you unique as a brand. What you do,…
Manufacturing Marketing World

Falconer Electronics Presenting at Manufacturing Marketing World 2019

The team at Falconer Electronics is absolutely thrilled to be invited to present at Manufacturing Marketing World 2019.  Manufacturing Marketing World 2019 offers a dynamic program on Inbound Marketing strategies for manufacturers.  Click…

The SBDC Recognizes Falconer Electronics

Our team is completely honored to be recognized by the Small Business Development Center (SBDC) at JCC.    We extend a huge thank you for all of their help!      SBDC Success Story: Falconer Electronics   September…

Dying to Enter the eCommerce Graveyard: Please Don’t Be Next

"Here lies a once great company that millions of consumers loved and adored which is now being laid to rest." - Tombstone of a once great company found in the eCommerce Graveyard. The brick and mortar “Retail Apocalypse” is upon us and…

Blog Topics for Manufacturers

Blog topics? What blog topics do customers actually want to read?  If you are considering blogging, where do you actually start? How do you select content and ideas to blog about?  In addition, does blogging really help a business?  More…
Sherpa

Do You Need a Sherpa to Climb The Mountain of Entrepreneurship?

Do you have a Sherpa in your life? In other words, a trusted guide to help you conquer the extreme challenges of life.  Especially for business owners and entrepreneurs.  In a recent blog post, we discussed the outstanding book authored…
Alison Levine

“On The Edge” by Alison Levine is a Must Read Book

Looking for inspiration? Motivation? Are you finding the challenges ahead of you similar to climbing Mt. Everest? If so, then you need Alison Levine in your life. Who is Alison Levine?  Well, we are glad you asked. According to AlisonLevine.com,…

Theory of Constraints: Focusing on “The Goal”

In our last post, we provided a book review on the business classic, "The Goal". "The Goal" shares a fascinating story describing the power results utilizing the Theory of Constraints. Discovering bottlenecks. Road bumps. In other words, identifying…
Linkody

Linkody: The Backlink Tracker

We recently discovered an outstanding tool to help with your SEO and internet marketing strategies: Linkody - The Backlink Tracker.  Linkody is a backlink monitoring tool that enables customers to find, track, and analyze valuable backlinks.…
Herb Kelleher

Herb Kelleher: Entrepreneur, Maverick and Airline Icon

Just to kick things off, we LOVE Southwest Airlines! Not just as customers but also as a company to admire and emulate. Why? It's all about the company culture. How has Southwest separated themselves from the competition for all of these years?…
Start With Inspiration

Start With Inspiration: Did You See Katelyn Ohashi Perform?

When building a company culture, where do you start? Do you start with inspiration? A purpose? Can you get behind a cause and give everything you've got? More importantly, can you inspire your team as well as your customers to feel your passion?…

Book Review: “Start With Why” by Simon Sinek

Start With Why! Why should you start with WHY? What does it actually mean to start with WHY anyway? In his book "Start With Why", Simon Sinek pulls together powerful stories and examples of individuals who built wildly successful companies…

Book Review: The Five Dysfunctions of a Team: A Leadership Fable

In a recent post, we discussed creating a team and culture based around reliability. Reliability leads to consistency, stability, quality and most of all, happy customers. To follow up on this important topic, today we explore an incredible…

Build a Team and Culture Dedicated to Reliability

Reliability. What is the first thing that comes to mind when you hear the word reliability? Especially when dealing with a new vendor or sales person who declares themselves reliable? The Webster Definition of "Reliability" states:   1: the…

Blogging Benefits for Manufacturers

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Does blogging really work for manufacturers? In particular, for custom manufacturers? Are blogging benefits really worth the time and investment?   Common questions that manufacturers ask when considering a blog strategy: Will blogging…
Walmart sign with American flag

Walmart History: How Walmart Became What It Is Today

Walmart, The Unlikely Beginning Before there was a Walmart there was Walton’s 5&10. Sam Walton had previous retail experience. Therefore, Sam Walton opened the Walton’s 5&10 in Bentonville Arkansas. Why Bentonville of all…
Dennis Brown

Ask Dennis Brown: Dynamic Entrepreneur & LinkedIn Expert

Our team at Falconer Electronics attended a LinkedIn workshop at a local community college presented by LinkedIn expert, Dennis Brown. We were completely blown away by his dynamic presentation. The knowledge, experience as well as creative…
Sam Walton

Sam Walton Quotes on Customers, Success, and Leadership

Sam Walton was the founder of Walmart. He valued his customers as well as his employees. Therefore, he encouraged his employees to be great leaders. He also encouraged them to be successful. Walton also believed that the customer should come…

American Made: Understanding “All or Virtually All”

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Many small manufacturers in the U.S. struggle to determine if the product that they assemble, manufacture or produce truly qualifies for the labels "Made in USA" or "American Made". Complying with American Made Standards The world is shrinking…

Do You Use Google AdWords to Boost Your Business?

Businesses plunging into ecommerce in the 1990's certainly faced many challenges. One of the greatest challenges? Finding new customers. Think about this for a moment..........Google did not exist back then. Let alone Google AdWords to help…
LinkedIn logo

Social Media: How LinkedIn Can Help Your Business

LinkedIn: The Social Media for Business When businesses begin to talk about social media their first thought is usually of LinkedIn. Why is this? Due to its professional nature businesses hold it in a higher regard than other social media.…

Utilizing LinkedIn for Small Manufacturers

Fortune.com recently announced that LinkedIn has now grown to 500 million users in over 200 countries. Estimates also show that 227 million LinkedIn users are active on a monthly basis. As the largest professional social network, are you…
Facebook logo

Social Media: Utilizing Facebook in a Business Setting

There are many advantages to using Facebook for business. We briefly touched on some of these advantages in our blog "Social Media Marketing for Manufacturers". Previously, we discussed all of the social media platforms that we take advantage…
Brian Dean

Struggling with SEO? Check Out Brian Dean at Backlinko

Struggling with Internet Marketing and SEO? Overwhelmed? Frustrated? Do you find link building daunting? Well help is just a click away. Check out Brian Dean at Backlinko.com. Brian Dean is a MUST read for all small business owners. Especially…
e-commerce

E-commerce for Manufacturers

As an electronics custom manufacturer for over 30 years, we have watched many trends come and go. This week we discussed the continued steady growth with B2B E-commerce. Of course, this trend shows no signs of slowing down anytime soon. So…
B2B Ecommerce

Small Manufacturers Embracing B2B Ecommerce

B2B Ecommerce is an explosive growth market showing no signs of slowing down anytime soon. This is exciting on two fronts. Not only for the tremendous growth opportunities for B2B companies but also the sheer size of the market. Forrester predicts…
Problogger

The ProBlogger – From Down Under – Will Help Take You to the Top

In 2008, when blogging was still relatively new, I purchased a book (pic below) about blogging. In attempt to figure out how to approach this new fad at the time. The title of the book, "ProBlogger: Secrets for Blogging Your Way to a Six-Figure…
glowing keyboard

WordPress Blogging Guide for Manufacturers: Getting Green in Readability and SEO

The History of Blogging The internet has been around since the 80's. However, blogging was first established in the mid 90's. The term "blog" wasn't recognized back then. Due to this, the first "blog" was a personal homepage of a college…
Neil Patel

Need Help With Internet Marketing? Follow Marketing Guru Neil Patel

If you are new to Internet Marketing and Social Media for your business, you must follow marketing guru Neil Patel. Additionally, even if you are a seasoned veteran with online marketing strategies, you should still follow Neil Patel as well. You…
Man surfing social media

Social Media Marketing For Manufacturers

Why use social media you may ask? In particular, our friends in manufacturing. There are many ways to utilize social media websites for your business. They are free to use and can be a great marketing tool to get your information out. The content…