
Metal Mafia + Above the Fray = Manufacturing eCommerce Success
B2B MarketingMetal Mafia + Above the Fray = Manufacturing eCommerce Success.
As a manufacturer, taking the plunge into eCommerce brings many challenges as well as lots of possible stress. Partnering with the RIGHT eCommerce firm plays a critical role…

Temple University SBDC Offers eCommerce Workshop Featuring Falconer Electronics
B2B Marketing, Company NewsThe Temple University SBDC kicks off a 10 part eCommerce webinar series exclusively for manufacturers. The first webinar of the series, eCommerce 101 for Manufacturers, features Falconer Electronics.
This exciting program takes place on Tuesday,…

Harry Moser of the Reshoring Initiative Speaks at Manufacturing eCommerce Success
B2B Marketing, Company NewsOur eCommerce partner, B2Btail, hosts Harry Moser of the Reshoring Initiative this Friday, March 19 at 1:30 EST at the Manufacturing eCommerce Success webinar series.
Click here to register for this exciting webinar on Reshoring
Harry shares…

Montana MEP Offers eCommerce Workshop Featuring Falconer Electronics
B2B Marketing, Company NewsThe Montana State University MEP teamed up with B2Btail.com to offer an exciting eCommerce virtual workshop for manufacturers featuring Falconer Electronics as a case study to help you with your eCommerce journey.
This exciting program takes…

Falconer Electronics Featured in Illinois MEP LinkedIn Workshop
B2B Marketing, Company NewsIMEC, the Illinois MEP (Manufacturing Extension Partnership) offers an exciting LinkedIn workshop on Thursday - Feb 18 at 11:30 CST which features Falconer Electronics.
Click here to register for the LinkedIn workshop
Are you taking full…

Falconer Electronics Featured in University of Nebraska MEP LinkedIn Workshop
B2B Marketing, Company NewsThe University of Nebraska MEP (Manufacturing Extension Partnership) offers an exciting LinkedIn workshop on Thursday January 28th at 10:00 EST.
Click here to register for the LinkedIn workshop.
Are you taking full advantage of the possibilities…

IMEC Offers eCommerce Workshop Featuring Falconer Electronics
B2B Marketing, Company NewsIMEC, the Illinois MEP (Manufacturing Extension Partnership), teamed up with B2Btail.com to offer an exciting eCommerce virtual workshop for manufacturers which features a case study with Falconer Electronics.
Click here for registration: DRIVE…

Double Down on Your Digitalization Sprint for 2021
B2B MarketingAre you stretching out for your Digitalization Sprint?
Your role as a manufacturing expert allows you to exhaust your energy and passion with making goods as efficiently, effectively and profitably as possible. You have outstanding systems…

OHIO MEP (CIFT) eCommerce Workshop Featuring Falconer Electronics
B2B MarketingThe Ohio MEP (CIFT) teamed up with B2Btail.com to offer an exciting eCommerce virtual workshop for manufacturers which features a case study with Falconer Electronics.
CIFT, the Center for Innovative Food Technology is part of the vibrant…

Falconer Electronics Featured in Alibaba’s Digital Sprint Webinar Series for Manufacturers
B2B MarketingAlibaba Group is hosting a free seminar, the Digital Sprint. This program targets US based small as well as medium (SMB) size manufacturers in November and December to wrap up 2020. The lecture series has been named Digitization Sprint For…

Capitalizing on eCommerce for the Holidays
B2B MarketingDue to the pandemic, US layoffs remain high and many people are dependent on government aid, relying on unemployment, or getting help from family and friends to pay for everyday expenses.
Given the upheaval of 2020, one would expect the rest…

Univ. of Nebraska MEP eCommerce Workshop Featuring Falconer Electronics
B2B MarketingThe University of Nebraska MEP and B2Btail teamed up to present the "Manufacturing eCommerce Success" workshop which features Falconer Electronics as a case study.
This exciting program takes place on Thursday November 5th at 10:00 est.
Click…

Manufacturing Marketing World is Dedicated to Helping Manufacturers Grow
B2B MarketingThe mission at Manufacturing Marketing World is to provide education to manufacturers that helps them reach more prospects, as well as generate more sales. Through day long conferences, and webinars, MMW is dedicated to helping manufacturers…

York SBDC (NYC) Features Falconer Electronics in eCommerce Workshop
B2B Marketing, Company NewsThe York SBDC teamed up with the the Merchant Association (MARLS NYC) to offer an exciting eCommerce workshop featuring Falconer Electronics.
The eCommerce workshop takes place Tuesday October 20 at 7:30 est.
Click here to learn more…

Focus on Your Core Strengths for Your Keyword Strategy
B2B MarketingFocusing on your core strengths for your keyword strategy plays a critical role in executing a successful eCommerce strategy.
Especially since targeting your core strengths allows you to better market and brand your business by beating the…

eCommerce Allows You to Test Market New Products & Ideas (Cheaply)
B2B MarketingAnother powerful benefit available with embracing eCommerce for manufacturers: eCommerce allows you the opportunity to explore the market by testing new products and ideas.
In other words, eCommerce enables you to create your very own R &…

Buffalo SBA eCommerce Boot Camp Webinar Series Continues on Sept 24
B2B MarketingThe Buffalo SBA has teamed up with the Buffalo SBDC and the Jamestown SBDC to offer the SBA eCommerce Boot Camp for Small Business.
This exciting webinar on eCommerce Strategies concludes on September 22 at 10:00 EST with the last step of…

8 Steps to Conquer the “Job Shop Challenge” with eCommerce
B2B MarketingAre you a custom manufacturer or contract manufacturer? Otherwise, known as a job shop.
Well, most custom manufacturers find great difficulty conquering the "Job Shop Challenge".
What exactly is this particular "Job Shop Challenge" that…

GET REAL Marketing for Manufacturers with MFG Out Loud
B2B MarketingGuess what? There is a new Sheriff in town amongst the world of podcasts for manufacturers. MFG Out Loud!
Actually, I should say, sheriffs. Allison DeFord and Ray Ziganto are the Hosts with the Mosts!
This outstanding podcast targets those…

Captain Your Ship! eCommerce Helps You Stay in Your Wheelhouse
B2B MarketingAnother tremendous benefit for manufacturers embracing eCommerce: eCommerce allows you to stay in your wheelhouse.
As a manufacturer, ever find yourself stumbling out of your wheelhouse?
Drifting down a path that falls outside of your…

Hey Manufacturer, Let’s Scale Your Proprietary Process with eCommerce
American Manufacturing, B2B MarketingScale Your Proprietary Process!
How?
With eCommerce.
Let's discuss further.
eCommerce Answers the Call
Yes indeed, eCommerce allows you to Scale Your Proprietary Process.
However, before we discuss eCommerce, let's take a look…

Blogging Reduces that “Social Distance” Between You and Your Customers
B2B MarketingRandy McNeely, who owns the title "Kindness Champion" and also serves as the executive producer of "The Kindness Hunters" TV Show recently shared this thought, "I prefer not to use the phrase 'social distance'. As social creatures, we are 'physically…

Another Incredible eCommerce Benefit: No Major Capital Expenditures
B2B MarketingAnother incredible benefit that comes with embracing eCommerce for manufacturers: No major capital expenditures.
For the record, I am CHEAP. Extremely cheap.
Feel free to ask my wife, friends, family or even my 140 LB Rottweiler.
Actually,…

Hey Manufacturer, What’s on Your Menu? Perhaps a Plate of eCommerce?
B2B MarketingAs a manufacturer, what is on your menu?
What is your specialty? You know, your signature dish.
In other words, what are you known for that customers eagerly line up to get a taste?
For many manufacturers, this may come as a loaded question.
As…

Seeking Soulmates: Does Your Website Attract Dream Customers?
B2B MarketingSeeking soulmates.
Isn't that basically the goal or function of a business website?
Most websites play the role of matchmakers in some capacity or another.
Not in the sense of an actual date, but a website matches you with a solution…

No Receivables: Manufacturing eCommerce Strategies Benefits Cash Flow
B2B MarketingOne of my absolute favorites on the list of eCommerce Benefits: No Receivables!
Well, truth be told, trying to pick a favorite eCommerce benefit is like trying to pick a favorite child.
However, can you imagine a life with NO receivables?
Sounds…

Eliminate the Cumbersome RFQ Process with eCommerce
B2B MarketingAnother key ingredient on the list of eCommerce Benefits for manufacturers includes cutting down or even eliminating the cumbersome Request-for-Quote (RFQ) process.
Especially since going through the RFQ process is a huge expense to your…

Applying The Theory of Constraints to Your eCommerce Strategy
B2B Marketing
In a previous post, we discussed the classic business book, “The Goal” which shares a fascinating story describing the powerful results utilizing the Theory of Constraints.
The Theory of Constraints applies to the practice of uncovering…

Falconer Electronics Lands #1 for Braided Ground Straps on Amazon
B2B MarketingExciting news! Falconer Electronics recently landed the #1 position for Braided Ground Straps on Amazon.
As a matter of fact, Amazon even awarded our Ground Straps the coveted "Amazon's Choice" banner.
As a small U.S. manufacturer, this…

Like It or Not, Your Website is Your 24 Hours a Day Sales Rep
B2B MarketingLike it or not, your company website is your 24 hours a day, 7 days a week sales rep.
With that in mind, if your website is not an absolute top priority or even worse, an afterthought, an extremely important question to ask yourself:
WHY?
Your…

No Goal + No Direction = Where on Earth are We Going?
B2B MarketingNo Goal + No Direction = Where on Earth are We Going?
“If you don't know where you are going, you'll end up someplace else.”
~ Yogi Berra - New York Yankees Hall of Fame Catcher
Have you found throughout your career that there…

eCommerce Checklist: Manufacturing eCommerce Strategies
B2B MarketingThe time has finally come for you to join the massive B2B eCommerce party. In fact, it's the $1.8 TRILLION B2B eCommerce party! One challenge though: Where to start? Wouldn't it be great to have an eCommerce checklist to walk you through the…

Teaming Up with Online Marketplaces at Falconer Electronics
B2B MarketingOne strategy to strongly consider while expanding your eCommerce footprint includes teaming up with Online Marketplaces.
As a manufacturer, placing your products on an Online Marketplace opens doors that otherwise would simply not exist.
In…

You Have Only One Chance to Make an Outstanding First Webpression
B2B MarketingYou have only one chance to make an outstanding first Webpression.
Wait, what is Webpression?
So glad you asked.
Webpression is defined as "The judgment one makes when viewing a website for the first time".
Actually, I just made that up.
Well…

A Minimum Viable Product Helps You “Get in the Game”
B2B MarketingSometimes you need to leave the sideline and just "GET IN THE GAME!"
A Minimum Viable Product helps you do just that.
It offers an incredibly powerful strategy to help you "Get in the Game". Quickly and efficiently.
Even when not fully…

Two Options for Custom Manufacturers Implementing eCommerce
B2B MarketingManufacturers Implementing eCommerce. Actually sounds quite interesting, right?
An "old-school" traditional business taking on new technology.
Well, eCommerce isn't really new anymore.
It's an active part of our daily lives now. At least…

3 Step Approach To Scaling eCommerce for Manufacturers
B2B MarketingScaling eCommerce for the first time can be daunting. Intimidating. Frustrating.
However, it doesn't need to be that way.
Once you have made the outstanding decision to jump into the eCommerce arena, it's now time to roll up your sleeves and…

19 Tips for Curing “I Hate Change” (Plus a Healthy Dose of eCommerce)
B2B Marketing
"It is not necessary to change. Survival is not mandatory."
~ W. Edwards Deming - 20th Century Global Quality Expert
That's a powerful quote and also a scary thought as well.
Do you hate change?
On the other hand, maybe you…

Podcast Recommendations for the Entrepreneur in You
B2B MarketingIsn't it amazing how podcast mania has taken off?
It seems like there is a podcast for virtually any subject that has a following of some type.
Listening to a dynamic podcast while performing a brain-free task certainly provides tremendous…

Top 13 Reasons Why Manufacturers Struggle with eCommerce
B2B MarketingWhy do some Manufacturers Struggle with eCommerce?
Struggle in the sense of wondering where to even start.
Additionally, struggling with the question if eCommerce will actually provide a return for their business.
As the saying goes,…

Building Trust with Author & Podcast Host Ben Baker
B2B MarketingIf you enjoy engaging business podcasts with a dynamic host, we strongly recommend checking out the Ben Baker podcast: The YourLIVINGBrand.live Show.
The YourLIVINGBrand.live show is about what makes you unique as a brand. What you do,…

Falconer Electronics Presenting at Manufacturing Marketing World 2019
B2B Marketing
The team at Falconer Electronics is absolutely thrilled to be invited to present at Manufacturing Marketing World 2019.
Manufacturing Marketing World 2019 offers a dynamic program on Inbound Marketing strategies for manufacturers.
Click…

The SBDC Recognizes Falconer Electronics
B2B MarketingOur team is completely honored to be recognized by the Small Business Development Center (SBDC) at JCC.
We extend a huge thank you for all of their help!
SBDC Success Story: Falconer Electronics
September…

Dying to Enter the eCommerce Graveyard: Please Don’t Be Next
B2B Marketing"Here lies a once great company that millions of consumers loved and adored which is now being laid to rest." - Tombstone of a once great company found in the eCommerce Graveyard.
The brick and mortar “Retail Apocalypse” is upon us and…

Blog Topics for Manufacturers
B2B MarketingBlog topics? What blog topics do customers actually want to read?
If you are considering blogging, where do you actually start?
How do you select content and ideas to blog about?
In addition, does blogging really help a business?
More…

Do You Need a Sherpa to Climb The Mountain of Entrepreneurship?
B2B MarketingDo you have a Sherpa in your life?
In other words, a trusted guide to help you conquer the extreme challenges of life.
Especially for business owners and entrepreneurs.
In a recent blog post, we discussed the outstanding book authored…

“On The Edge” by Alison Levine is a Must Read Book
B2B MarketingLooking for inspiration? Motivation? Are you finding the challenges ahead of you similar to climbing Mt. Everest? If so, then you need Alison Levine in your life.
Who is Alison Levine?
Well, we are glad you asked. According to AlisonLevine.com,…

Theory of Constraints: Focusing on “The Goal”
B2B MarketingIn our last post, we provided a book review on the business classic, "The Goal". "The Goal" shares a fascinating story describing the power results utilizing the Theory of Constraints. Discovering bottlenecks. Road bumps. In other words, identifying…

Linkody: The Backlink Tracker
B2B MarketingWe recently discovered an outstanding tool to help with your SEO and internet marketing strategies: Linkody - The Backlink Tracker.
Linkody is a backlink monitoring tool that enables customers to find, track, and analyze valuable backlinks.…

Herb Kelleher: Entrepreneur, Maverick and Airline Icon
B2B MarketingJust to kick things off, we LOVE Southwest Airlines! Not just as customers but also as a company to admire and emulate. Why? It's all about the company culture. How has Southwest separated themselves from the competition for all of these years?…