, B2B Marketing

Captain Your Ship! eCommerce Helps You Stay in Your Wheelhouse 

Another tremendous benefit for manufacturers embracing eCommerce: eCommerce allows you to stay in your wheelhouse.  As a manufacturer, ever find yourself stumbling out of your wheelhouse?  Drifting down a path that falls outside of your…
, B2B Marketing

Hey Manufacturer, Let’s Scale Your Proprietary Process with eCommerce

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Scale Your Proprietary Process! How?  With eCommerce.  Let's discuss further.  eCommerce Answers the Call Yes indeed, eCommerce allows you to Scale Your Proprietary Process. However, before we discuss eCommerce, let's take a look…
, B2B Marketing

Blogging Reduces that “Social Distance” Between You and Your Customers

Randy McNeely, who owns the title "Kindness Champion" and also serves as the executive producer of "The Kindness Hunters" TV Show recently shared this thought, "I prefer not to use the phrase 'social distance'. As social creatures, we are 'physically…
, B2B Marketing

Another Incredible eCommerce Benefit: No Major Capital Expenditures

Another incredible benefit that comes with embracing eCommerce for manufacturers: No major capital expenditures.  For the record, I am CHEAP. Extremely cheap.  Feel free to ask my wife, friends, family or even my 140 LB Rottweiler.  Actually,…
, B2B Marketing

Hey Manufacturer, What’s on Your Menu? Perhaps a Plate of eCommerce?

As a manufacturer, what is on your menu? What is your specialty? You know, your signature dish. In other words, what are you known for that customers eagerly line up to get a taste? For many manufacturers, this may come as a loaded question. As…
, B2B Marketing

Seeking Soulmates: Does Your Website Attract Dream Customers?

Seeking soulmates. Isn't that basically the goal or function of a business website?  Most websites play the role of matchmakers in some capacity or another.  Not in the sense of an actual date, but a website matches you with a solution…
, B2B Marketing

No Receivables: Manufacturing eCommerce Strategies Benefits Cash Flow

One of my absolute favorites on the list of eCommerce Benefits: No Receivables!  Well, truth be told, trying to pick a favorite eCommerce benefit is like trying to pick a favorite child.  However, can you imagine a life with NO receivables?  Sounds…
, B2B Marketing

Eliminate the Cumbersome RFQ Process with eCommerce

Another key ingredient on the list of eCommerce Benefits for manufacturers includes cutting down or even eliminating the cumbersome Request-for-Quote (RFQ) process.  Especially since going through the RFQ process is a huge expense to your…
, B2B Marketing

Applying The Theory of Constraints to Your eCommerce Strategy

In a previous post, we discussed the classic business book, “The Goal” which shares a fascinating story describing the powerful results utilizing the Theory of Constraints. The Theory of Constraints applies to the practice of uncovering…
, B2B Marketing

Falconer Electronics Lands #1 for Braided Ground Straps on Amazon

Exciting news! Falconer Electronics recently landed the #1 position for Braided Ground Straps on Amazon.  As a matter of fact, Amazon even awarded our Ground Straps the coveted "Amazon's Choice" banner.  As a small U.S. manufacturer, this…
, B2B Marketing

Like It or Not, Your Website is Your 24 Hours a Day Sales Rep

Like it or not, your company website is your 24 hours a day, 7 days a week sales rep.  With that in mind, if your website is not an absolute top priority or even worse, an afterthought, an extremely important question to ask yourself:  WHY? Your…
, B2B Marketing

No Goal + No Direction = Where on Earth are We Going?

No Goal + No Direction = Where on Earth are We Going?  “If you don't know where you are going, you'll end up someplace else.” ~ Yogi Berra - New York Yankees Hall of Fame Catcher Have you found throughout your career that there…