Manufacturing Marketing World

Falconer Electronics Presenting at Manufacturing Marketing World 2019

The team at Falconer Electronics is absolutely thrilled to be invited to present at Manufacturing Marketing World 2019.  Manufacturing Marketing World 2019 offers a dynamic program on Inbound Marketing strategies for manufacturers.  Click…

The SBDC Recognizes Falconer Electronics

Our team is completely honored to be recognized by the Small Business Development Center (SBDC) at JCC.    We extend a huge thank you for all of their help!      SBDC Success Story: Falconer Electronics   September…

Dying to Enter the eCommerce Graveyard: Please Don't Be Next

"Here lies a once great company that millions of consumers loved and adored which is now being laid to rest." - Tombstone of a once great company found in the eCommerce Graveyard. The brick and mortar “Retail Apocalypse” is upon us and…

Blog Topics for Manufacturers

Blog topics? What blog topics do customers actually want to read?  If you are considering blogging, where do you actually start? How do you select content and ideas to blog about?  In addition, does blogging really help a business?  More…
Sherpa

Do You Need a Sherpa to Climb The Mountain of Entrepreneurship?

Do you have a Sherpa in your life? In other words, a trusted guide to help you conquer the extreme challenges of life.  Especially for business owners and entrepreneurs.  In a recent blog post, we discussed the outstanding book authored…
Alison Levine

"On The Edge" by Alison Levine is a Must Read Book

Looking for inspiration? Motivation? Are you finding the challenges ahead of you similar to climbing Mt. Everest? If so, then you need Alison Levine in your life. Who is Alison Levine?  Well, we are glad you asked. According to AlisonLevine.com,…

Theory of Constraints: Focusing on "The Goal"

In our last post, we provided a book review on the business classic, "The Goal". "The Goal" shares a fascinating story describing the power results utilizing the Theory of Constraints. Discovering bottlenecks. Road bumps. In other words, identifying…
Linkody

Linkody: The Backlink Tracker

We recently discovered an outstanding tool to help with your SEO and internet marketing strategies: Linkody - The Backlink Tracker.  Linkody is a backlink monitoring tool that enables customers to find, track, and analyze valuable backlinks.…
Herb Kelleher

Herb Kelleher: Entrepreneur, Maverick and Airline Icon

Just to kick things off, we LOVE Southwest Airlines! Not just as customers but also as a company to admire and emulate. Why? It's all about the company culture. How has Southwest separated themselves from the competition for all of these years?…
Start With Inspiration

Start With Inspiration: Did You See Katelyn Ohashi Perform?

When building a company culture, where do you start? Do you start with inspiration? A purpose? Can you get behind a cause and give everything you've got? More importantly, can you inspire your team as well as your customers to feel your passion?…

Book Review: "Start With Why" by Simon Sinek

Start With Why! Why should you start with WHY? What does it actually mean to start with WHY anyway? In his book "Start With Why", Simon Sinek pulls together powerful stories and examples of individuals who built wildly successful companies…

Book Review: The Five Dysfunctions of a Team: A Leadership Fable

In a recent post, we discussed creating a team and culture based around reliability. Reliability leads to consistency, stability, quality and most of all, happy customers. To follow up on this important topic, today we explore an incredible…