Like It or Not, Your Website is Your 24 Hours a Day Sales Rep

Like it or not, your company website is your 24 hours a day, 7 days a week sales rep.  With that in mind, if your website is not an absolute top priority or even worse, an afterthought, an extremely important question to ask yourself:  WHY? Your…
No Goal

No Goal + No Direction = Where on Earth are We Going?

No Goal + No Direction = Where on Earth are We Going?  “If you don't know where you are going, you'll end up someplace else.” ~ Yogi Berra - New York Yankees Hall of Fame Catcher Have you found throughout your career that there…

eCommerce Checklist: Manufacturing eCommerce Strategies

The time has finally come for you to join the massive B2B eCommerce party. In fact, it's the $1.8 TRILLION B2B eCommerce party! One challenge though: Where to start? Wouldn't it be great to have an eCommerce checklist to walk you through the…

Teaming Up with Online Marketplaces at Falconer Electronics

One strategy to strongly consider while expanding your eCommerce footprint includes teaming up with Online Marketplaces.  As a manufacturer, placing your products on an Online Marketplace opens doors that otherwise would simply not exist.  In…
Webpression

You Have Only One Chance to Make an Outstanding First Webpression

You have only one chance to make an outstanding first Webpression.  Wait, what is Webpression? So glad you asked. Webpression is defined as "The judgment one makes when viewing a website for the first time". Actually, I just made that up. Well…
Get in the Game

A Minimum Viable Product Helps You "Get in the Game" 

Sometimes you need to leave the sideline and just "GET IN THE GAME!" A Minimum Viable Product helps you do just that.  It offers an incredibly powerful strategy to help you "Get in the Game". Quickly and efficiently.  Even when not fully…

Two Options for Custom Manufacturers Implementing eCommerce

Manufacturers Implementing eCommerce. Actually sounds quite interesting, right? An "old-school" traditional business taking on new technology. Well, eCommerce isn't really new anymore. It's an active part of our daily lives now. At least…

 3 Step Approach To Scaling eCommerce for Manufacturers

Scaling eCommerce for the first time can be daunting. Intimidating. Frustrating. However, it doesn't need to be that way. Once you have made the outstanding decision to jump into the eCommerce arena, it's now time to roll up your sleeves and…
Change

19 Tips for Curing "I Hate Change" (Plus a Healthy Dose of eCommerce)

"It is not necessary to change. Survival is not mandatory." ~ W. Edwards Deming - 20th Century Global Quality Expert   That's a powerful quote and also a scary thought as well.  Do you hate change? On the other hand, maybe you…
podcast

Podcast Recommendations for the Entrepreneur in You

Isn't it amazing how podcast mania has taken off? It seems like there is a podcast for virtually any subject that has a following of some type. Listening to a dynamic podcast while performing a brain-free task certainly provides tremendous…

Top 13 Reasons Why Manufacturers Struggle with eCommerce

Why do some Manufacturers Struggle with eCommerce?  Struggle in the sense of wondering where to even start. Additionally, struggling with the question if eCommerce will actually provide a return for their business.  As the saying goes,…
Ben Baker

Building Trust with Author & Podcast Host Ben Baker

If you enjoy engaging business podcasts with a dynamic host, we strongly recommend checking out the Ben Baker podcast: The YourLIVINGBrand.live Show.  The YourLIVINGBrand.live show is about what makes you unique as a brand. What you do,…